Data-Driven CMO: Steve Gross (CMO, University of Phoenix)

Pros & Content Brief

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2y ago 40:52

MP3•Thuis aflevering

(00:42) – Steve’s background and career
(04:53) – The shift from CMO to CEO (and back again)
(07:55) – Marketing is shifting from depending on an agency to in-house analytics
(10:49) – Difference of marketing high- vs low-consideration purchases
(13:25) – Marketing analytics functions are critical
(15:03) – How long is the customer journey?
(18:06) – The difference in data vs analytics functions
(21:37) – What’s the North Star business KPI?
(24:34) – Content shines by creating a value exchange in a digital-first world
(26:59) – Content is where marketing is going.
(28:59) – Structuring a marketing team for content *and* ROI
(35:52) – University of Phoenix has a reputation for being an early adopter of emerging and important technology
(41:45) – Steve’s advice to someone starting a marketing career

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

97 afleveringen

#Society #Business #Marketing #Andrew Bolton #Digital Marketing #Social Media #Content #Ellen Schwartze #Content Strategy #Content Marketing #pKnotch #Demand Generation #Growth Marketing #Performance Marketing #CMO #B2C #pAnda Gansca #B2B #Creativity

Data-Driven CMO: Steve Gross (CMO, University of Phoenix)

Pros & Content Brief

published 2y ago

MP3•Thuis aflevering

(00:42) – Steve’s background and career
(04:53) – The shift from CMO to CEO (and back again)
(07:55) – Marketing is shifting from depending on an agency to in-house analytics
(10:49) – Difference of marketing high- vs low-consideration purchases
(13:25) – Marketing analytics functions are critical
(15:03) – How long is the customer journey?
(18:06) – The difference in data vs analytics functions
(21:37) – What’s the North Star business KPI?
(24:34) – Content shines by creating a value exchange in a digital-first world
(26:59) – Content is where marketing is going.
(28:59) – Structuring a marketing team for content *and* ROI
(35:52) – University of Phoenix has a reputation for being an early adopter of emerging and important technology
(41:45) – Steve’s advice to someone starting a marketing career

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

97 afleveringen

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Data-Driven CMO: Steve Gross (CMO, University of Phoenix)