Content-Fueled Growth with Zillow, Chime, Nielsen, Dropbox, and Paul Hastings

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2+ y ago 43:24

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Modern leaders recognize that a holistic content strategy not only connects data, product, sales, and marketing, but also helps reduce customer acquisition costs while fueling demand generation and growth.

Hear from five growth leaders from different industries as they share how they make content-driven growth the core of their strategies (and how they tackle top-down mandates in their day-to-day).

PANELISTS

Anda Gansca | Co-Founder and CEO, Knotch (Moderator)

Lindsay Chastain | Vice President, Brand & Growth Marketing, Chime

Alison Gensheimer | SVP, Global Digital and Growth Marketing, Nielsen

Deborah Holstein | VP, Global Marketing, Dropbox

Ravi Kandikonda | Senior Vice President Marketing, Zillow Group

Shade Vaughn | Chief Growth and Communications Officer, Paul Hastings

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#Society #Business #Marketing #Andrew Bolton #Digital Marketing #Social Media #Content #Ellen Schwartze #Content Strategy #Content Marketing #pKnotch #Demand Generation #Growth Marketing #Performance Marketing #CMO #B2C #pAnda Gansca #B2B #Creativity