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325 | How To Plan Out New Wholesale Product Releases With Divya Guruju, Mellowworks
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I’ve been thinking a lot about how our past work experience and general lived experience shape how we start and build our businesses. For me, I spent 12 years in the corporate world leading business development and strategic marketing teams for large law firms before starting my product line. That time in my life taught me about project management, budgeting, and how important relationships are in business. These are lessons that I carried into my product brand and also into the way we run Proof to Product today.
Our guest Divya Guruju of Melloworks, spent many years in the corporate world designing menswear in New York City. Today, she’s talking about how her time in the fashion industry led her to create her bold, colorful, and modern stationery and gift line.
In this episode, we’re talking about how Divya is expanding into textiles and home goods products. She shares how she plans out her new product releases based on logistics she learned in her corporate job. She also shares how Paper Camp provided her with a roadmap for the success she’s had with wholesale.
Through Melloworks, Divya sells luxurious wrapping paper, colorful and eye-catching notebooks, fun greeting cards, and cool gifts. All are designed to be color-coordinated for a stunning presentation.
Today's episode is brought to you by our Is Wholesale Right for You private podcast!
This free 12-part audio series will help you decide whether wholesale is a good next step for your specific business.
After listening to this audio series (in less than an hour), two things will be true. You'll know whether you want to pursue wholesale for your product business, and you'll have the confidence and action steps to get started with wholesale. Sign up for the private podcast today!
Listen to the free Audio Series
You can view full show notes and more at http://prooftoproduct.com/325
Quick Links:
440 afleveringen
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on November 05, 2024 16:03 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 395712795 series 1423440
I’ve been thinking a lot about how our past work experience and general lived experience shape how we start and build our businesses. For me, I spent 12 years in the corporate world leading business development and strategic marketing teams for large law firms before starting my product line. That time in my life taught me about project management, budgeting, and how important relationships are in business. These are lessons that I carried into my product brand and also into the way we run Proof to Product today.
Our guest Divya Guruju of Melloworks, spent many years in the corporate world designing menswear in New York City. Today, she’s talking about how her time in the fashion industry led her to create her bold, colorful, and modern stationery and gift line.
In this episode, we’re talking about how Divya is expanding into textiles and home goods products. She shares how she plans out her new product releases based on logistics she learned in her corporate job. She also shares how Paper Camp provided her with a roadmap for the success she’s had with wholesale.
Through Melloworks, Divya sells luxurious wrapping paper, colorful and eye-catching notebooks, fun greeting cards, and cool gifts. All are designed to be color-coordinated for a stunning presentation.
Today's episode is brought to you by our Is Wholesale Right for You private podcast!
This free 12-part audio series will help you decide whether wholesale is a good next step for your specific business.
After listening to this audio series (in less than an hour), two things will be true. You'll know whether you want to pursue wholesale for your product business, and you'll have the confidence and action steps to get started with wholesale. Sign up for the private podcast today!
Listen to the free Audio Series
You can view full show notes and more at http://prooftoproduct.com/325
Quick Links:
440 afleveringen
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