Artwork

Inhoud geleverd door Growth Gorilla. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Growth Gorilla of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Player FM - Podcast-app
Ga offline met de app Player FM !

EP#06 Katarina Andrejević on Integrating Content Creation and Promotion for Successful Distribution to Targeted Communities

29:55
 
Delen
 

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on July 13, 2023 04:24 (1+ y ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Manage episode 361719952 series 3455693
Inhoud geleverd door Growth Gorilla. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Growth Gorilla of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

Main takeaways

  • Katarina sees content promotion as an extension of the content creation process, and both are necessary to generate traffic and business. At User List, content promotion is integrated into the process, with a checklist of things to do once the content is published.
  • They target communities where email marketers, SaaS businesses, and product-led growth professionals gather to distribute their content. Well-moderated, active communities with usual stakeholders in the email automation process are preferred targets. Most of the communities they target are free, but Katarina is part of a couple of paid ones.
  • Katarina's company tries to be truthful in their comparison articles and lead with their unique selling proposition (USP) instead of hiding other people's advantages. They recommend other solutions if they're not an ideal fit for potential clients and it's not threatening to their niche position.
  • Katarina is currently working on automating repurposing content for their podcast episodes, and they currently only create evergreen tweets for repurposing. They create podcast episodes and articles every other week and assign them different values and processes based on their content's value. High-value content, such as podcasts, has a different process for distribution.
  • They assign value to content based on business goals and success in SEO, and they measure distribution success by metrics such as backlinks and traffic.
  continue reading

17 afleveringen

Artwork
iconDelen
 

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on July 13, 2023 04:24 (1+ y ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Manage episode 361719952 series 3455693
Inhoud geleverd door Growth Gorilla. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Growth Gorilla of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

Main takeaways

  • Katarina sees content promotion as an extension of the content creation process, and both are necessary to generate traffic and business. At User List, content promotion is integrated into the process, with a checklist of things to do once the content is published.
  • They target communities where email marketers, SaaS businesses, and product-led growth professionals gather to distribute their content. Well-moderated, active communities with usual stakeholders in the email automation process are preferred targets. Most of the communities they target are free, but Katarina is part of a couple of paid ones.
  • Katarina's company tries to be truthful in their comparison articles and lead with their unique selling proposition (USP) instead of hiding other people's advantages. They recommend other solutions if they're not an ideal fit for potential clients and it's not threatening to their niche position.
  • Katarina is currently working on automating repurposing content for their podcast episodes, and they currently only create evergreen tweets for repurposing. They create podcast episodes and articles every other week and assign them different values and processes based on their content's value. High-value content, such as podcasts, has a different process for distribution.
  • They assign value to content based on business goals and success in SEO, and they measure distribution success by metrics such as backlinks and traffic.
  continue reading

17 afleveringen

Alle afleveringen

×
 
Loading …

Welkom op Player FM!

Player FM scant het web op podcasts van hoge kwaliteit waarvan u nu kunt genieten. Het is de beste podcast-app en werkt op Android, iPhone en internet. Aanmelden om abonnementen op verschillende apparaten te synchroniseren.

 

Korte handleiding

Luister naar deze show terwijl je op verkenning gaat
Spelen