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004: Neuromarketing with Dr. Caleb Siefert
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We talked with Dr. Caleb Siefert, a professor at the University of Michigan-Dearborn, personality researcher, practicing clinician, and former neuromarketing consultant. We got to ask him about the life of a consulting psychologist, how psychology informs marketing, and how his current roles as a professor, researcher, and clinician inform and benefit each other.
In our discussion, we gave a basic overview of persuasion theory and discussed some cool research. This article explains the studies on credit card logos as subliminal cues. The original articles can be found here and here. Here's the article about the halo effect. If you want to learn more about persuasion, check out this module from the Noba Project.
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