When to Use Private and Premium Podcasting – PCI 412

Podcast Insider

We think private and premium podcasting are so important and helpful in today’s landscape of podcasting formats that we’re rerunning this episode for you.

Private and Premium Podcasting Use Cases

Keeping a podcast limited to a certain group of listeners gained popularity in recent years, especially due to a major switch to remote working. Blubrry offers a wonderful option for those interested in keeping a podcast secure and private, set to an audience of your discretion. Today, we go over when it’s best to use private or premium.

Today’s Hosts: Todd Cochrane and Mike Dell

We review the use cases for private and premium podcasting and when is the best time to utilize these publishing options. Read here to learn more about Blubrry’s private and premium podcasting. Check out our Private Podcasting and Premium Podcasting offerings on our website.

Why You Should Use Private or Premium Podcasting by Blubrry

Private podcasting offers a highly secure method for communicating with your team members effectively.

Use cases:

• Proprietary business information for companies and organizations
• Employee communication (instead of memos)
• Membership information for an organization or club
• Training videos and other information for onboarding employees or members

Pros:

• More secure
• Dedicated app for listening/viewing content
• Dedicated page (PWA) for listening/viewing content
• More control over who listens

Cons:

• Higher cost
• The inability to subscribe in “normal” podcast apps

Premium podcasting caters to those seeking to monetize their shows by offering exclusive content for purchase by the public, or providing clubs and group members with special access to unique material.

Use cases:

• To monetize a show that is popular without the need for advertising
• You can offer ad free versions of your show to subscribers
• You can have early access for subscribers
• Publish bonus content for your free podcast if people subscribe

Pros:

• Less costly than private
• Ability to subscribe in podcast apps
• Can be done on your own domain
• More control of the look and feel

Cons:

• Less secure
• Harder to manage (in most cases)
• Requires another plugin (membership plugin) to implement on WordPress

Both private and premium podcasting are great solutions to navigating online relationships with listeners, necessary in a remote world.

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Got a subject you would like us to cover on the show, Drop an email to [e-mail] (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.

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The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

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Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at [e-mail] and [e-mail]

Stay tuned for more episodes and visit our website for the latest updates and resources.