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Estela Dos Santos Rocha And Aman Sareen On Savvy Strategies For Leaner Teams

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Manage episode 424275308 series 2953271
Inhoud geleverd door PGbiz Podcast. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door PGbiz Podcast of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

A leaner team paves the way for a smarter UA strategy—a must-have for studios with a broad portfolio like Gazeus Games. Estela Dos Santos Rocha, Marketing Coordinator at Gazeus, tips her hand to share the savvier steps any marketer can take to make the most out of their tight-knit team, from attracting the awareness of attention whales to playing to the preferences of old and new users alike. After that, our host, Peggy Anne Salz, dives deep into growing and re-engaging mobile app consumers with Aman Sareen, CEO of Aarki. Aman breaks down the Aarki rebrand, reveals the metrics that really matter, and surprises us with his take on how many partners marketers should work with to move the needle on campaigns—and remain sane.

CHAPTER TIMESTAMPS

00:00 - Estela Intro

01:58 - Managing UA across a broad portfolio

05:30 - Attention whales

08:15 - What entices players?

09:18 - Estela in her own ads

10:30 - Making the most of a small team

12:48 - Appeasing new and old players

14:33 - What to pay attention to in A/B tests

16:55 - Small step, big career impact

19:25 - Maintaining motivation

21:10 - Aman Intro

22:20 - 3 pillars of the new Aarki

24:00 - More or less partners?

25:35 - What metrics matter?

* * * * * * * * * * * * * * *

** Let's Connect **

👉🏻 Twitter - https://twitter.com/pgbiz

👉🏻 LinkedIn Group - https://www.linkedin.com/groups/144491/

👉🏻 Facebook - https://www.facebook.com/PGbiz

👉🏻 Website - https://www.pocketgamer.biz

Check out more world-class speakers sharing their insights and expertise at one of our events. You can find details of our next event here - https://www.pgconnects.com/next-event

  continue reading

133 afleveringen

Artwork
iconDelen
 
Manage episode 424275308 series 2953271
Inhoud geleverd door PGbiz Podcast. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door PGbiz Podcast of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

A leaner team paves the way for a smarter UA strategy—a must-have for studios with a broad portfolio like Gazeus Games. Estela Dos Santos Rocha, Marketing Coordinator at Gazeus, tips her hand to share the savvier steps any marketer can take to make the most out of their tight-knit team, from attracting the awareness of attention whales to playing to the preferences of old and new users alike. After that, our host, Peggy Anne Salz, dives deep into growing and re-engaging mobile app consumers with Aman Sareen, CEO of Aarki. Aman breaks down the Aarki rebrand, reveals the metrics that really matter, and surprises us with his take on how many partners marketers should work with to move the needle on campaigns—and remain sane.

CHAPTER TIMESTAMPS

00:00 - Estela Intro

01:58 - Managing UA across a broad portfolio

05:30 - Attention whales

08:15 - What entices players?

09:18 - Estela in her own ads

10:30 - Making the most of a small team

12:48 - Appeasing new and old players

14:33 - What to pay attention to in A/B tests

16:55 - Small step, big career impact

19:25 - Maintaining motivation

21:10 - Aman Intro

22:20 - 3 pillars of the new Aarki

24:00 - More or less partners?

25:35 - What metrics matter?

* * * * * * * * * * * * * * *

** Let's Connect **

👉🏻 Twitter - https://twitter.com/pgbiz

👉🏻 LinkedIn Group - https://www.linkedin.com/groups/144491/

👉🏻 Facebook - https://www.facebook.com/PGbiz

👉🏻 Website - https://www.pocketgamer.biz

Check out more world-class speakers sharing their insights and expertise at one of our events. You can find details of our next event here - https://www.pgconnects.com/next-event

  continue reading

133 afleveringen

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