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We taught an AI how to cook: Retail Marketing || PLANT CEO #71
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In this episode we talk to Michael Haase, CEO & Founder of Plant Jammer. This Danish start-up created a B2C app to help consumer reduce food waste, by letting them enter ingredients that they needed to use up in their fridge. The Plant Jammer AI would then come up with best matching recipes. The company has now pivoted to B2B to help grocery retailers and CPG brands understand the cooking habits of their customers. The data can be used to inform buying behaviour and allows for product development. Their clients include Aldi in Germany, Naturli in Denmark, Rimi in the Baltic's and Co-op in Sweden/Denmark. Hear his exciting story as they move into personalisation and marketing.
About PLANT CEO
More people are choosing to follow plant-based diets or are reducing their meat intake. Exciting new startups are developing alternatives to traditional meat, dairy and seafood products, Whether it be food, fashion or health and beauty there are companies that are trying to change the way we consume products whilst reducing the impact on the planet. Hear from some of the inspirational entrepreneurs that are leading the way forward.
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