Empowering Kids Through Vegan Stories: A Chat with Author Tina Newman || PLANT CEO #92

PLANT CEO

In this episode, we chat with Tina Newman, Author of Vivi the Supervegan. Her own children inspired her to create the characters in her series of books. The books aim to empower children to be "superheroes" by living compassionately, not exploiting animals for food, and to be more sustainable. Tina discusses the challenges her vegan daughters face at their non-vegan school, like wearing stickers identifying their vegan meals. She hopes her books can counter the normalisation of animal exploitation prevalent in schools, media, and society. While some parents who buy the books are vegan or vegetarian, others are buying it for gifts for vegans. Tina aims to handle things delicately and plant "seeds" about animal rights in a child-friendly way through her writing. She recounts an interaction at her book launch with a slaughterhouse worker who initially disagreed with some points but found the book powerful and thought-provoking, especially seeing his wife's emotional reaction. However, Tina hopes it will plant a seed in him so that he can eventually question the animal industry he works in. Overall, Tina wants to provide a compassionate alternative viewpoint to the typical children's literature and media portraying animal use as normal and unquestioned. https://www.vivithesupervegan.co.uk/ Video that inspired Tina to go vegan "This Speech Is Your WAKE UP CALL!" About PLANT CEO As more people adopt plant-based diets or cut back on meat, innovative start-ups are rising to meet the demand for sustainable alternatives to traditional animal products. Anant Joshi, the show host, explores the entrepreneurs behind this movement, reimagining meat, dairy, seafood, fashion, health and beauty in eco-conscious ways. The audience will hear the inspirational stories of these pioneers building the next generation of compassionate companies. The show features exclusive one-on-one interviews with influential voices from documentaries, associations, sports, and entertainment who champion and invest in cruelty-free, planet-positive living. Viewers can tune in as the host takes them inside the promise and challenges of creating kinder solutions for people, animals and the planet. From milk made from plants to leather without cows, these changemakers are developing creative solutions for kinder, greener living. As host, Anant will discuss his own journey to plant-based living and his passion for highlighting the game-changers driving this movement. Join him as he explores the fascinating world of plant-based innovation. https://plantceo.com