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Episode 58 : Scaling Success with SWAS: A Game-Changer for Businesses
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Episode Summary:
In this game-changing episode, Dr. Priya deeply delves into the dynamic world of Software With A Service (SWAS). Building on her previous discussions about SaaS (Software as a Service) and the distinctions between the two models, Priya shares why SWAS has become her preferred and highly profitable business strategy. If you're an entrepreneur looking to scale your business with predictable revenue and client retention, this episode is your ultimate guide!
Key Takeaways:
What is SWAS?
A hybrid model combining powerful software platforms with expert services to deliver maximum client value.
Why Priya swears by High-Level CRM as the ideal SWAS tool.
Benefits of SWAS:
Solves time and expertise constraints for clients by bundling software access with done-for-you services like social media management, email campaigns, and SEO.
High client retention due to dependency on the platform for business growth.
Increased income potential with upsell opportunities and multiple revenue streams.
5 Steps to Build a SWAS Business:
Get Started: Set up a High-Level CRM account (use Priya’s affiliate link in the show notes).
Identify Core Services: Bundle a value-adding service, like reputation management, with the software.
Service Offering & Pricing: Create tiered packages (Basic, Standard, Premium) for diverse client needs.
Automation & Landing Pages: Simplify client onboarding and communication with automated workflows and payment systems.
Training Materials: Develop reusable resources to save time and enhance client experience.
The Importance of Marketing & USP:
Your Unique Selling Proposition (USP) must stand out. Priya’s example: “The only business coach who offers done-for-you marketing.”
“Market the heck out of yourself!” Use social media, webinars, masterclasses, and seasonal deals to attract clients.
The Long Game:
Build a robust network through consistent outreach.
Trust the compounding effect of your efforts—what feels like door-knocking today becomes inbound leads tomorrow.
About the Host: Dr. Priya Jaganathan
Welcome to the Pivot 2 Thrive Podcast, hosted by Dr. Priya Jaganathan, founder of Pivot 2 Thrive and creator of the POWER PIVOT™ Framework. This podcast is designed for business owners and entrepreneurs who want to take control of their operations, supercharge their marketing efforts, and drive sustainable growth through strategic CRM and business automation.
If you’re ready to scale your business with actionable strategies that combine CRM, automation, and marketing, tune in to the Pivot 2 Thrive Podcast, and let’s get started!
Connect with Dr. Priya Jaganathan:
Email: 📧 team@pivot2thrive.com.au
Websites: https://pivot2thrive.com.au/links
LinkedIn: https://www.linkedin.com/in/priyajaganathan/
Instagram: https://www.instagram.com/drpriyajaganathan/?hl=en
Facebook: https://www.facebook.com/pivottothrive/
Explore Priya’s Resources:
Complete the Assessment Quiz: Take our quick quiz to evaluate your business needs and identify areas for growth. Complete the Assessment Quiz
Book a Demo Call: Experience our services firsthand by scheduling a demo call. Book a Demo Call
POWER PIVOT Strategy Hour: Dive deep into your business challenges with a paid consultation. Book POWER PIVOT Strategy Hour
Book a Strategy Call: Discuss tailored strategies for your business with our experts. Book a Strategy Call
Business Assessment Form: Fill out our business assessment form to gain insights and recommendations. Business Assessment Form
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