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Rewind - Kevin Susman | Commercial Innovation, Digital Transformation, & Strategy
Manage episode 395847013 series 3262645
Inhoud geleverd door Steffen Horst and Dave Antil. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Steffen Horst and Dave Antil of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Many companies focus on product and forget about the value of brand…
But when you rethink your approach to brand, you can transform your company…
My guest, Kevin Susman, is the VP of Brand and Communications at MATRIXX Software.
In this episode, he’ll share his expertise on commercial innovation, digital transformation, and strategy.
He’ll cover:
- The difference between “new” and “innovative”
- How brand contributes to the customer experience
- What companies miss when they overfocus on product
- How a bad customer experience hurts your brand
- And more
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