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Rewind - Brian Border | Collect and Capitalize on Customer Data
Manage episode 407886105 series 3262645
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Personalizing the customer experience is the smartest way to improve retention, add value, and increase revenue. But how do you collect the right data, and how do you use it intelligently to create highly relevant experiences across the entire customer journey?
Brian Border is the Head of Marketing for JustAnswer, the leader in connecting customers to professional services experts. JustAnswer is revolutionizing the way customer data is collected and used to build robust consumer profiles across their platform and marketing efforts. Using data science, machine learning, paid media, and more, they create relationships with their customers that grow over time. Brian details their approach for anyone wanting to make better use of their customer data efforts, including:
- How to extract data from hesitant customers
- How to build in-depth profiles
- 3 recommendations for companies just beginning
- And much more
Go beyond the basics and start building better customer relationships.
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