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Dhiraj Kumar | Mastering the Art of the Challenger Brand
Manage episode 424180177 series 3262645
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Ever wondered how to stand out in a crowded market? This episode dives into the art of building a challenger brand with insights from an industry expert who has done it time and again.
In this episode of Performance Delivered, we are joined by Dhiraj Kumar, the Chief Marketing Officer at Dashlane, a leading password management platform protecting 2.5 billion credentials. Dhiraj brings a wealth of experience from scaling multibillion-dollar businesses at companies like Facebook, PayPal, and Bluevine. He shares his journey and the strategies he uses to turn Dashlane into a formidable challenger brand in the credential security industry.
We’ll cover:
- Dhiraj’s unconventional career path from engineering to marketing.
- The critical challenges faced when rebranding Dashlane for business and consumer markets.
- Strategies for competing against well-established brands with limited resources.
- The importance of having a clear and distinct point of view as a challenger brand.
- Tips for hiring the right team to drive a challenger brand forward.
- And more
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