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Ashly Knox | Why DTC is No Longer a Brand Identity
Manage episode 373797850 series 3262645
Inhoud geleverd door Steffen Horst and Dave Antil. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Steffen Horst and Dave Antil of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
These days, brands can no longer lean on direct-to-consumer as an identity…
With most brands now selling online, direct-to-consumer has become one of many channels that brands can leverage.
My guest Ashly Knox is here to break down this shift and how brands can thrive using DTC as a channel.
The COO and CMO of Henson Shaving, a DTC razor manufacturer based in Canada, Ashly has over 20 years of experience in sales and marketing, working for both global brands and startups alike.
In this episode, he’ll cover the challenges of DTC and the levers brands can pull for customer retention.
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