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Manage episode 232376627 series 2396523
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This episode of the Peppered Podcast focuses exclusively on digital marketing and features Nate Bachynski. It seems like everyone today is an “expert” in digital marketing. So many of the food and beverage brands that I come in contact with simply don’t have their digital and social strategies buttoned-up. If you want to learn the basic framework for a digital strategy, on how to grow your brand, tune in to this episode where we discuss: • Consumer Acquisition—the path to purchase • Reach & Frequency • Consumer Targeting • Geographic • Lifestyle • Category • Micro-Targeting • Retargeting & Sequential Messaging • Performance Analysis • And much more