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Inhoud geleverd door Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
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#2 How To Overcome The Biggest Challenges Facing CPG Food Brands Today with Jeff Martin

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Manage episode 212579755 series 2396523
Inhoud geleverd door Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
This episode of the Peppered Podcast features Jeff Martin. Jeff is a senior-level executive in the food industry with nearly 40 years of experience. He’s been on both the retail and brand side of sales and marketing, with positions as executive VP of Sales and Marketing for Utz Quality Foods and executive Vice President of Merchandising and Marketing for Ahold USA. On this episode we discuss: · The biggest challenges facing CPG food brands today. · The consolidation of brands in the food and beverage space, with major food companies buying up all the small-mid size brands. · Is the ROI mindset in marketing helping or hurting brands? · How are brands able to fight the “trade program requirements?” · What are some food brands who are really doing it rights? · + much more
  continue reading

20 afleveringen

Artwork
iconDelen
 
Manage episode 212579755 series 2396523
Inhoud geleverd door Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
This episode of the Peppered Podcast features Jeff Martin. Jeff is a senior-level executive in the food industry with nearly 40 years of experience. He’s been on both the retail and brand side of sales and marketing, with positions as executive VP of Sales and Marketing for Utz Quality Foods and executive Vice President of Merchandising and Marketing for Ahold USA. On this episode we discuss: · The biggest challenges facing CPG food brands today. · The consolidation of brands in the food and beverage space, with major food companies buying up all the small-mid size brands. · Is the ROI mindset in marketing helping or hurting brands? · How are brands able to fight the “trade program requirements?” · What are some food brands who are really doing it rights? · + much more
  continue reading

20 afleveringen

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