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Marketing - Deep Dive 5 - Product – Life Cycles, Strategies, and Portfolios
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Episode 5: Product – Life Cycles, Strategies, and Portfolios
In this episode, we focus on Product, the first "P" of the marketing mix, and its vital role in business success. Using the fictional business BrewBliss, we explore the Product Life Cycle, explaining each stage and how businesses use Extension Strategies to keep products relevant and profitable.
We also dive into the Boston Matrix, a tool for managing product portfolios, and show how BrewBliss uses this framework to categorise its offerings effectively. This episode breaks down complex concepts into simple, actionable insights, perfect for GCSE Business Studies students looking to deepen their understanding of product strategy.
Credits: Audio and AI assistance powered by Google Notebook LM.
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