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52. The Future of Influencer Marketing: My Top Picks for Profitable Strategies, Platforms, and Deal Structures
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Influencer marketing continues to grow, but with so many platforms, how do you know which one to invest in for maximum ROI?
In this episode, I share my top three favorite influencer categories and reveal which one I believe will stand the test of time.
Stay tuned until the end, where I share insider tips on finding the best influencers in that category and how to negotiate the most favorable terms and pricing.
In this episode, we cover:
01:05 Three main influencer categories: pricing and risk assessment
06:50 Pros and cons of YouTube influencers
07:45 Pros and cons of social media influencers
08:52 Pros and cons of podcast advertising
09:48 The "Diversify, Multiply, and Amplify" strategy
11:50 Why YouTube is the wave of the future
13:12 How to identify and invest in micro-creators before they blow up
14:02 Using tools like Socialblade.com for influencer research
15:58 Negotiating rates based on influencer growth and performance
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