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Develop an Eye for Your Entrepreneurial Niche
Manage episode 320113726 series 2818013
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Wendy Salle built the single highest-grossing optical store in the United States of America.
I am a client of Salle Opticians. I found it over twenty years ago in Phipps Plaza shopping mall in Atlanta. Salle sells high-end optical to a well-heeled clientele. They have the best eyeglass frames that money can buy. And they fit them with the most carefully crafted lenses. In the end, they provide a personalized customer experience and a high-quality product.
Wendy Salle is the founder. Wendy is a certified optician, gifted merchandiser, and small business operator. She knows and loves her products. She knows and loves her clients.
Wendy came to Atlanta in 1985 with her suitcase and a dream for a new life in America. Within two years, she discovered her new occupation as an optometrist and eyeglass retailer. At that time, the industry trend was all about low prices and the speed of delivery provided by big-box retailers. She bucked this trend and discovered a high-end niche just as eyeglass frames became fashionable. The rest is history.
After thirty-four years in business, Wendy sold her store last year and is now the Chief Merchandiser for Luxury Optical Holdings.
New entrepreneurs. Come. Listen and learn.
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