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Beyond Revenue: The True Value of Partnerships
Manage episode 430939767 series 3480179
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About the Host:
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Jamie Shanks, Founder & CEO of Get Levrg and Pipeline Signals, specializes in optimizing offshoring for profit growth. With a background in leading “Sales for Life”, he's trained 250,000+ professionals globally for industry giants like Microsoft and Oracle.
About the Guest:
Alex Glenn is the founder and CEO of Partner Hub, specializing in helping SaaS and service providers find alignment and grow through partnerships. With a deep understanding of the ecosystem of channel partnerships, Alex brings a wealth of experience and expertise to the table, working with companies to expand their footprint and build long-lasting, efficient relationships within the industry.
LinkedIn Profile: https://www.linkedin.com/in/alex-glenn/
Episode Summary:In this insightful episode of "Outsource to Profits," Alex Glenn talks about the complexities of channel partnerships and ecosystem building. Providing valuable insights and strategies, he emphasizes the importance of aligning objectives, nurturing relationships, and viewing partnerships as a means to expand business footprints rather than solely focusing on immediate revenue. By drawing analogies to home building, solar panel installation, and open relationships, Alex sheds light on the mindset required for successful partnership strategies.
Key Takeaways:- Partnerships should be viewed as long-term investments in expanding an organization's footprint and building a strategic advantage.
- The product-led, affiliate, and strategic partnership approaches each offer unique benefits and need specific strategies to be successful.
- The e-commerce industry sets an example for efficient and strategic partnership practices that B2B SaaS companies can learn from.
- Building power partners and collaborating with service providers can lead to mutually beneficial relationships and accelerated growth.
- Emphasizing strategy over commission-based incentives can drive more meaningful and impactful partnerships in the long run.
#PartnershipStrategies #PartnershipSuccess #Longevity #Ecommerce #StrategicPartnerships
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