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Lessons Learned Hiring Marketing Ops Agencies with Jessica Kao
Manage episode 404626490 series 2986848
Text us your thoughts on the episode or the show!
In today's episode, we embark on a journey to explore the intricate world of hiring contractors and agencies in the marketing revenue ops space. Inspired by a thought-provoking LinkedIn post, this discussion dives into the nuances and strategic decisions facing leaders today. Our special guest, Jessica Kao, Senior Director of MarTech at CloudFlare, shares her exceptional transition from cancer biology to marketing analytics, highlighting the unexpected parallels between predictive cancer modeling and forecasting marketing outcomes. Jessica's story is not just about career transformation; it's a testament to the power of data storytelling across diverse fields.
Join us as our host Michael and Jessica unravel the complexities of assembling a powerhouse Marketing Ops team, touching on the critical choices between full-time employees, contractors, and agencies, and the strategic use of offshore resources. With over a decade of experience, Jessica lends her insights into crafting a team that not only builds but thrives in the sophisticated landscape of marketing infrastructures.
Furthermore, the episode delves into the art of partnership and resource management, offering a candid look at evaluating agency relationships and mitigating risks. From navigating RFP processes to understanding the essence of successful collaborations, learn how to discern the right agency fit and manage project capacities like a pro. Jessica rounds off the discussion with an invitation to connect further and a teaser of her upcoming talk at the Adobe Summit, promising to demystify the jargon clouding executive conversations.
Tune in to this episode for a treasure trove of insights that will sharpen your Marketing Ops acumen, presented in our signature friendly, clear, and concise manner. Whether you're just starting in marketing operations or leading a team at an enterprise level, this conversation is filled with valuable takeaways to help you navigate the hiring landscape and optimize your Marketing Ops squad.
Check out the LinkedIn post here: https://www.linkedin.com/posts/mikedrizzo_marketingops-revops-marketingoperations-activity-7140490673287233537-ktv_/?utm_source=share&utm_medium=member_desktop
Episode Brought to You By MO Pros
The #1 Community for Marketing Operations Professionals
Meet Jeto, your new Marketo campaign co-pilot!
Jeto is an application that centralizes all your campaign intake into a single place by allowing marketers to easily create, launch, and manage campaigns without stepping foot in Marketo.
The best part is that it also fully automates the Marketo program builds, enforces governance, and integrates with your entire martech stack.
Ready to cut costs, speed up your campaigns, and make marketing operations a breeze?
MOps-Apalooza is back by popular demand in Anaheim, California! Register for the magical community-led conference for Marketing and Revenue Operations pros.
Join Us at MOps-Apalooza, Nov 4-6 2024!Join us LIVE in November 2024 along with 400+ Marketing and Revenue Ops pros. Learn more here.
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Support the show
Hoofdstukken
1. Hiring Contractors in Marketing Ops (00:00:00)
2. Navigating Marketing Ops Hiring Decisions (00:08:54)
3. Navigating the Hybrid Model in Enterprise (00:18:25)
4. Team Resource Allocation and Planning (00:27:47)
5. Evaluating Agency Partnerships and Risk Mitigation (00:35:18)
6. Navigating the RFP Process for Agencies (00:42:56)
148 afleveringen
Manage episode 404626490 series 2986848
Text us your thoughts on the episode or the show!
In today's episode, we embark on a journey to explore the intricate world of hiring contractors and agencies in the marketing revenue ops space. Inspired by a thought-provoking LinkedIn post, this discussion dives into the nuances and strategic decisions facing leaders today. Our special guest, Jessica Kao, Senior Director of MarTech at CloudFlare, shares her exceptional transition from cancer biology to marketing analytics, highlighting the unexpected parallels between predictive cancer modeling and forecasting marketing outcomes. Jessica's story is not just about career transformation; it's a testament to the power of data storytelling across diverse fields.
Join us as our host Michael and Jessica unravel the complexities of assembling a powerhouse Marketing Ops team, touching on the critical choices between full-time employees, contractors, and agencies, and the strategic use of offshore resources. With over a decade of experience, Jessica lends her insights into crafting a team that not only builds but thrives in the sophisticated landscape of marketing infrastructures.
Furthermore, the episode delves into the art of partnership and resource management, offering a candid look at evaluating agency relationships and mitigating risks. From navigating RFP processes to understanding the essence of successful collaborations, learn how to discern the right agency fit and manage project capacities like a pro. Jessica rounds off the discussion with an invitation to connect further and a teaser of her upcoming talk at the Adobe Summit, promising to demystify the jargon clouding executive conversations.
Tune in to this episode for a treasure trove of insights that will sharpen your Marketing Ops acumen, presented in our signature friendly, clear, and concise manner. Whether you're just starting in marketing operations or leading a team at an enterprise level, this conversation is filled with valuable takeaways to help you navigate the hiring landscape and optimize your Marketing Ops squad.
Check out the LinkedIn post here: https://www.linkedin.com/posts/mikedrizzo_marketingops-revops-marketingoperations-activity-7140490673287233537-ktv_/?utm_source=share&utm_medium=member_desktop
Episode Brought to You By MO Pros
The #1 Community for Marketing Operations Professionals
Meet Jeto, your new Marketo campaign co-pilot!
Jeto is an application that centralizes all your campaign intake into a single place by allowing marketers to easily create, launch, and manage campaigns without stepping foot in Marketo.
The best part is that it also fully automates the Marketo program builds, enforces governance, and integrates with your entire martech stack.
Ready to cut costs, speed up your campaigns, and make marketing operations a breeze?
MOps-Apalooza is back by popular demand in Anaheim, California! Register for the magical community-led conference for Marketing and Revenue Operations pros.
Join Us at MOps-Apalooza, Nov 4-6 2024!Join us LIVE in November 2024 along with 400+ Marketing and Revenue Ops pros. Learn more here.
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Support the show
Hoofdstukken
1. Hiring Contractors in Marketing Ops (00:00:00)
2. Navigating Marketing Ops Hiring Decisions (00:08:54)
3. Navigating the Hybrid Model in Enterprise (00:18:25)
4. Team Resource Allocation and Planning (00:27:47)
5. Evaluating Agency Partnerships and Risk Mitigation (00:35:18)
6. Navigating the RFP Process for Agencies (00:42:56)
148 afleveringen
Alle afleveringen
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