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Don't Adjust Your Dial, This Is AI-TV: How TAIV Is Disrupting Place-Based CTV And Winning With Sports Audiences With Avi Stoller, Co-founder and Chief Revenue Officer
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Today’s guest is Avi Stoller, co-founder and chief revenue officer of TAIV, a place-based ctv disruptor that uses AI to perform maybe one of the most agreeably useful tasks for humanity - changing the channel on the TV during commercial breaks.
Find out how drinking beer and watching playoff hockey led to building AI that changes the channel during commercial breaks in sports bars during the biggest moments in sports to position brands front and center at the right place and right time.
Here’s a fun fact for you - 94 of the top 100 most-watched pieces of television programming last year was a sporting event. 82 of them were NFL games. Now, think about how many tv commercials you see playing on tv’s in public places. Now think about how many of those are in sports bars and consider the ability to automate changing the channel on all of those TVs as soon as they go to commercial break and infusing more timely and relevant content.
Check out TAIV on AdScout by clicking here.
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Hoofdstukken
1. Tave (00:00:00)
2. Scaling a Rev-Shared Digital Out-of-Home Network (00:11:39)
3. Bridging the Gap in Out-of-Home Advertising (00:22:41)
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