Tara DeZao of Pega - Marketing with empathy means earning right to sell consumers something

One on One Interviews

A recent report on the future of marketing commissioned by customer engagement platform provider Pegasystems found that more than half (51%) of marketing leaders felt that investment in MarTech could increase revenues by 10% to 40% over the next five years. On the other hand, 59%. also admit that they haven’t been allocated enough budget to deliver truly effective. digital transformation. The study was full of interesting datapoints and insights about what marketers think will be important to them being able to do their jobs going forward, and I was able to ask a few questions of my own during a recent LinkedIn Live conversation with Tara DeZao, Director of Product Marketing, AdTech and MarTech at Pega. Tara goes over some of the main findings of the survey, and also provides her take on what the implications are as MADTech (marketing and advertising technology) itself transforms customer expectations and demands for how companies communicate with them going forward – whether that by via text, email, in the Metaverse or anything else hurtling in our direction at accelerating speeds.