Growing up in Texas, Koe Wetzel dreamt of a career in the NFL. But after a college football injury, he realized he could get more women and free beer by putting his music hobby front and center instead. On this episode of On the Bus, Country Thunder CEO Troy Vollhoffer talks with Koe Wetzel about the plethora of music genres that influenced his style, and how he sees the blending of genres in modern music as a good thing. The two also discuss why he decided to sign with a big label, the influence of streaming and TikTok on emerging artists, and the value of playing live in front of an audience.…

How do music artists make most of their money? From the smallest act playing dive bars, to the band that sells out stadiums and festivals, musicians earn the bulk of their living on events and tours. And behind every artist is an agent that books those gigs and helps them achieve meaningful financial success in their careers. For this special episode of On the Bus, Country Thunder CEO Troy Vollhoffer holds a roundtable panel with three industry veterans—Curt Motley, agent at United Talent Agency; Rod Essig, Vice President at Creative Artists Agency, and Nick Meinema, agent at Action Entertainment. These three have worked with some of music’s biggest acts—from Tim McGraw and Joan Jett, to the late-great Toby Keith. This intimate conversation explores how agents shape the careers of artists behind the scenes, as well as the pitfalls and pivots of putting together live shows, drawing on more than a few star-studded insider stories along the way.…

Have you ever wondered about what it’s like touring as a musician on the festival circuit? Or maybe about who discovered them, and just how the heck they helped them make it big? From Country Thunder Music Festivals, we invite you, the fans, to ride shotgun on the tour bus with us to find out all this and a whole lot more. Join host Troy Vollhoffer, the founder and executive producer of Country Thunder, for On the Bus, a podcast that gives you backstage passes to sit down with today’s hottest and up-and-coming music artists and industry professionals. Join Troy as he explores the stories and inspirations behind your favorite songs, the trials and triumphs faced by the artists, and the dedication and grit it takes to succeed in this industry. Listen to On the Bus with Troy Vollhoffer. Launching video episodes coming March 20.…

We’re travelling back in time with this never-before-heard conversation between Troy and Nate Smith at his very first appearance at Country Thunder. Since then, he has blown up and become a household name with some of the catchiest tunes in country music.

Troy engages in a candid conversation with country sensation, Dierks Bentley. Join us as they delve into Dierks's remarkable decade-long journey to success in Nashville, his passion for hockey, and his experiences with Taylor Swift.

Reflecting on Jon Pardi's phenomenal year, we go back into the vault as Troy engages in a candid conversation with the country sensation. Together, they delve into Jon's upbringing, the pursuit of the Nashville dream, insights into his whiskey line, and what he calls the “worst hangover of his life".…

Troy sits down with Parker McCollum to talk about his Texas-roots, love of George Strait, and writing songs in fast food drive-thrus.

In this episode, Troy is joined by the hottest artist in country music - Bailey Zimmerman! Get a rare backstage glimpse at how his life has changed since releasing his music online, and what you can expect from him when he comes to a Country Thunder Festival near you.

ACM, CMA, and GRAMMY winner Ashley McBryde sits down with Troy to chat about how she found her place in the music industry.

Season two of On The Bus at Country Thunder returns with legends, Williams & Ree. Troy sits down to chat with the comedy duo to unravel decades of history and laughter.

Lindsay Ell is on the bus - she and Troy chat moving to Nashville, the allure of country music in Europe, and Bachman-Turner Overdrive!

Terri Clark is on the bus - and no topic is off limits! She and Troy chat about moving to Music City, the origin of her signature cowboy hat, and Playboy.

Terri Clark is on the bus - and no topic is off limits! She and Troy chat about moving to Music City, the origin of her signature cowboy hat, and Playboy.

Don't miss this epic episode with the legendary Marty Stuart. He and Troy cover the history of country music, his incredible start, meeting Johnny Cash, his marriage to Connie Smith, and much much more!

Don't miss this epic episode with the legendary Marty Stuart. He and Troy cover the history of country music, his incredible start, meeting Johnny Cash, his marriage to Connie Smith, and much much more!