Hiroki Asai on Airbnb, optimism and bringing people together.

On Design with Justyna Green

Hiroki Asai is the head of creative and marketing at Airbnb, where he leads the company’s creative vision and brand strategy. In our conversation, we dive into his early career at Apple and explore the significance of in-house creative teams and their influence on maintaining brand integrity in fast-paced industries.

Our conversation moves into the challenges Airbnb faced during the global pandemic and Hiroki also shares insights into Airbnb’s recent launch of ICONS, a curated collection of extraordinary stays—from the whimsical house from Pixar’s Up to The X-Mansion.

Beyond strategy and execution, we reflect on broader themes such as optimism, problem-solving, and the intersection of design and marketing. Hiroki offers a unique perspective on the importance of stories, emotions, and human connections.

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Podcast music and production: James Greenfield