It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Sephora's VP On Omnichannel Convenience, Personalization & Inventory Management | CommerceNext 2024
MP3•Thuis aflevering
Manage episode 423389729 series 2106196
Inhoud geleverd door Omni Talk Retail. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Omni Talk Retail of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
In this exclusive interview recorded live from the Ownit AI Podcast Studio at CommerceNext 2024, Amber Turley, VP of Omni Convenience and Commerce Partnerships at Sephora and an OmniStar Award recipient, shares insights on the beauty retailer's approach to delivering convenience and personalization across multiple channels. Amber discusses the various ways Sephora offers convenience to its customers, including same day delivery, buy online pickup in store (BOPIS), curbside pickup, auto-replenishment subscriptions, and partnerships with on-demand marketplaces like Instacart and DoorDash. Amber emphasizes the importance of inventory management and cross-functional collaboration in ensuring a seamless customer experience. She also touches on the role of personalization in Sephora's CRM journey and the integration of omnichannel convenience options throughout the shopping experience. Discover how Sephora is setting the standard for omnichannel retail and learn about the key factors driving their success in this engaging conversation.
…
continue reading
1104 afleveringen
MP3•Thuis aflevering
Manage episode 423389729 series 2106196
Inhoud geleverd door Omni Talk Retail. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Omni Talk Retail of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
In this exclusive interview recorded live from the Ownit AI Podcast Studio at CommerceNext 2024, Amber Turley, VP of Omni Convenience and Commerce Partnerships at Sephora and an OmniStar Award recipient, shares insights on the beauty retailer's approach to delivering convenience and personalization across multiple channels. Amber discusses the various ways Sephora offers convenience to its customers, including same day delivery, buy online pickup in store (BOPIS), curbside pickup, auto-replenishment subscriptions, and partnerships with on-demand marketplaces like Instacart and DoorDash. Amber emphasizes the importance of inventory management and cross-functional collaboration in ensuring a seamless customer experience. She also touches on the role of personalization in Sephora's CRM journey and the integration of omnichannel convenience options throughout the shopping experience. Discover how Sephora is setting the standard for omnichannel retail and learn about the key factors driving their success in this engaging conversation.
…
continue reading
1104 afleveringen
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