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Outrage Over Arrests At Philly Starbucks Fuels Public Relations Response
Manage episode 205074851 series 2177153
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Two African American men, Donte Robinson and Rashon Nelson, were arrested on April 12 for sitting in a Philadelphia Starbucks without ordering anything. A viral video of their arrest sparked protests and became a major embarrassment for Starbucks. Dr. Kati Berg, an Associate Professor of Strategic Communication at Marquette University, explains Starbucks Public Relations response to the Philadelphia crisis. https://www.washingtonpost.com/news/on-leadership/wp/2018/04/19/anatomy-of-a-pr-response-how-starbucks-is-handling-its-philadelphia-crisis/?utm_term=.86023740dbf3 https://www.npr.org/2018/04/18/603476104/starbucks-stores-to-close-for-an-afternoon-of-racial-bias-education
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