In this episode of Off the Record Marketing Deconstructed, the 5 & Rise team explores the past, present, and future of video content marketing. They examine the rise of TikTok, the shift from personal to brand-centric content, and the role of short-form versus long-form videos. They also cover the history of other platforms like Vine and YouTube along with the various strategies brands can use to optimize their presence across multiple social media channels. 00:00 Introduction to Video Marketing 00:48 The Rise of Short-Form Content 02:46 TikTok vs. Vine: A Comparative Analysis 05:24 The Evolution of Video Platforms 09:00 The Role of YouTube in Modern Marketing 11:18 Strategic Use of TikTok for Brands 15:10 Challenges and Opportunities in Video Marketing 20:48 The Future of Video Content 27:15 Conclusion and Final Thoughts https://offtherecordmarketingdeconstructed.buzzsprout.com ================================= About 5 & Rise Marketing Solutions Our team has been in the marketing game for a combined 5 decades, and we’ve seen it all. From crafting killer ads to building standout brands, managing social media like pros, and creating captivating content, we’ve got you covered. Whether you’re a startup dreaming big, a seasoned business ready to expand, or an organization looking to make waves online, we’re here to help you grow. We’ve worked across a wide range of industries, from real estate to nonprofits, tech startups to sports, and everything in between. Wherever you are, we’ll meet you there, bring our strategic know-how to the table, and rise together. And hey, we’re not just keeping up with the trends—we’re setting them. Join the journey. Free Brand Assessment & Strategy Call https://forms.clickup.com/9017097624/f/8cqbzcr-35117/NY8KENX0U7FZONXMCK ================================= Follow us on Social Media! Facebook: https://www.facebook.com/5andrise/ Facebook Group: https://www.facebook.com/groups/amarketinghub Instagram: https://www.instagram.com/5andrise/ LinkedIn: https://www.linkedin.com/company/5andrise/ YouTube: https://www.youtube.com/channel/UCmZWpnGFDPKer-scwQLmbUw/ ================================= Simplified Social Hub Simplified Social Hub simplifies social media management by consolidating essential features into one user-friendly platform. It empowers businesses and individuals to effectively manage their social media presence, enhance audience engagement, and achieve their marketing goals. https://simplifiedsocialhub.com/…

In this episode of Off the Record Marketing Deconstructed, the hosts discuss the different demographics associated with various social media platforms, including Facebook, YouTube, Instagram, TikTok, Snapchat, Twitter, Pinterest, and LinkedIn. They analyze user gender distribution, age brackets, and engagement rates, offering insights for marketers to effectively target their ideal clients. The episode also delves into the evolution of these platforms and the implications for future marketing strategies. 00:00 Introduction to Audience Targeting by Social Media Platform 01:29 Diving into Facebook Demographics 03:53 Exploring YouTube Statistics 06:41 Instagram Insights 09:08 TikTok Trends and User Behavior 13:37 Snapchat Usage and Demographics 16:07 Twitter/X: News and Engagement 19:11 Pinterest: The Niche Platform 20:56 LinkedIn: Professional Networking and Content 26:36 Conclusion and Final Thoughts https://offtherecordmarketingdeconstructed.buzzsprout.com ================================= About 5 & Rise Marketing Solutions Our team has been in the marketing game for a combined 5 decades, and we’ve seen it all. From crafting killer ads to building standout brands, managing social media like pros, and creating captivating content, we’ve got you covered. Whether you’re a startup dreaming big, a seasoned business ready to expand, or an organization looking to make waves online, we’re here to help you grow. We’ve worked across a wide range of industries, from real estate to nonprofits, tech startups to sports, and everything in between. Wherever you are, we’ll meet you there, bring our strategic know-how to the table, and rise together. And hey, we’re not just keeping up with the trends—we’re setting them. Join the journey. Free Brand Assessment & Strategy Call https://forms.clickup.com/9017097624/f/8cqbzcr-35117/NY8KENX0U7FZONXMCK ================================= Follow us on Social Media! Facebook: https://www.facebook.com/5andrise/ Facebook Group: https://www.facebook.com/groups/amarketinghub Instagram: https://www.instagram.com/5andrise/ LinkedIn: https://www.linkedin.com/company/5andrise/ YouTube: https://www.youtube.com/channel/UCmZWpnGFDPKer-scwQLmbUw/ ================================= Simplified Social Hub Simplified Social Hub simplifies social media management by consolidating essential features into one user-friendly platform. It empowers businesses and individuals to effectively manage their social media presence, enhance audience engagement, and achieve their marketing goals. https://simplifiedsocialhub.com/…

There is a crucial distinction between leads and conversions when it comes to marketing strategy. The team at 5 & Rise Marketing Solutions dives into the process of generating and nurturing leads, setting realistic client expectations, and the importance of consistent messaging across all platforms. Emphasizing the involvement of metrics like engagement rate and frequency, the conversation offers insights into the various touchpoints needed before a successful conversion. The episode concludes by highlighting the need for a strong foundational strategy before launching ad campaigns to ensure a seamless lead-to-client journey. 00:00 Introduction to Leads and Conversions 00:45 Understanding Leads vs. Paying Clients 01:52 Setting Up Effective Ad Strategies 04:26 Qualifying and Nurturing Leads 05:51 Importance of Location and Expectations 08:57 Metrics That Matter 12:00 Holistic Marketing Strategies 17:52 Client Goals and Advertising Platforms 21:23 Conclusion and Final Thoughts https://offtherecordmarketingdeconstructed.buzzsprout.com ================================= About 5 & Rise Marketing Solutions Our team has been in the marketing game for a combined 5 decades, and we’ve seen it all. From crafting killer ads to building standout brands, managing social media like pros, and creating captivating content, we’ve got you covered. Whether you’re a startup dreaming big, a seasoned business ready to expand, or an organization looking to make waves online, we’re here to help you grow. We’ve worked across a wide range of industries, from real estate to nonprofits, tech startups to sports, and everything in between. Wherever you are, we’ll meet you there, bring our strategic know-how to the table, and rise together. And hey, we’re not just keeping up with the trends—we’re setting them. Join the journey. Free Brand Assessment & Strategy Call https://forms.clickup.com/9017097624/f/8cqbzcr-35117/NY8KENX0U7FZONXMCK ================================= Follow us on Social Media! Facebook: https://www.facebook.com/5andrise/ Facebook Group: https://www.facebook.com/groups/amarketinghub Instagram: https://www.instagram.com/5andrise/ LinkedIn: https://www.linkedin.com/company/5andrise/ YouTube: https://www.youtube.com/channel/UCmZWpnGFDPKer-scwQLmbUw/ ================================= Simplified Social Hub Simplified Social Hub simplifies social media management by consolidating essential features into one user-friendly platform. It empowers businesses and individuals to effectively manage their social media presence, enhance audience engagement, and achieve their marketing goals. https://simplifiedsocialhub.com/…

After the 2024 Summer Olympics have wrapped up, the United States will soon be hosting the 2026 FIFA World Cup and the 2028 Summer Olympics. So, in this episode, the 5 & Rise team discuss the impact of major events like the Olympics on marketing strategies. They cover how large events influence both local and national communities, and examine emerging trends that marketers should be aware of. Key topics include the importance of building community engagement on social media, the shift towards athlete-centered campaigns, and the strategic planning required for events like the Olympics and World Cup. The conversation also highlights the role of humor in advertising, the changing landscape of viewership with platforms like Peacock, and the opportunities for local businesses to capitalize on these events. 00:00 Introduction to Today's Episode 00:50 The Impact of the Olympics on Marketing 01:17 Athlete-Centered Campaigns 02:17 Humor and Fun in Olympic Ads 03:19 The Role of Streaming Services 04:56 Consumer Behavior and Urgency 06:27 Social Media and FOMO 13:20 Local and National Marketing Opportunities 15:55 Planning for Future Events 21:47 Real-Time Marketing Strategies 26:49 Conclusion and Final Thoughts https://offtherecordmarketingdeconstructed.buzzsprout.com ================================= About 5 & Rise Marketing Solutions Our team has been in the marketing game for a combined 5 decades, and we’ve seen it all. From crafting killer ads to building standout brands, managing social media like pros, and creating captivating content, we’ve got you covered. Whether you’re a startup dreaming big, a seasoned business ready to expand, or an organization looking to make waves online, we’re here to help you grow. We’ve worked across a wide range of industries, from real estate to nonprofits, tech startups to sports, and everything in between. Wherever you are, we’ll meet you there, bring our strategic know-how to the table, and rise together. And hey, we’re not just keeping up with the trends—we’re setting them. Join the journey. Free Brand Assessment & Strategy Call https://forms.clickup.com/9017097624/f/8cqbzcr-35117/NY8KENX0U7FZONXMCK ================================= Follow us on Social Media! Facebook: https://www.facebook.com/5andrise/ Facebook Group: https://www.facebook.com/groups/amarketinghub Instagram: https://www.instagram.com/5andrise/ LinkedIn: https://www.linkedin.com/company/5andrise/ YouTube: https://www.youtube.com/channel/UCmZWpnGFDPKer-scwQLmbUw/ ================================= Simplified Social Hub Simplified Social Hub simplifies social media management by consolidating essential features into one user-friendly platform. It empowers businesses and individuals to effectively manage their social media presence, enhance audience engagement, and achieve their marketing goals. https://simplifiedsocialhub.com/…

With the holidays coming up, the 5 & Rise Marketing team explores the intricacies of holiday marketing campaigns, emphasizing the importance of strategic planning for both retail and service-based clients. Topics discussed in the episode include when and how to launch campaigns, setting appropriate budgets, and understanding the differences in consumer behavior during holiday seasons. Listeners will have a better understanding of the necessity of early preparation and adaptation to consumer trends, differentiating between targeting retail and service industry consumers, and understanding the dynamics of bidding systems in ad campaigns. 00:00 Introduction to Holiday Campaigns 01:20 Planning for Retail Holiday Campaigns 02:59 Service-Based Businesses During Holidays 03:38 Post-Holiday Advertising Strategies 05:03 Understanding Consumer Behavior 06:45 Seasonal Campaigns and Financial Clients 08:26 Advertising Budgets and Bidding Systems 12:20 Optimizing Ad Spend During Peak Times 19:03 Holistic Campaign Strategies 29:17 Competing with Big Retailers 30:57 Conclusion and Final Thoughts https://offtherecordmarketingdeconstructed.buzzsprout.com ================================= About 5 & Rise Marketing Solutions Our team has been in the marketing game for a combined 5 decades, and we’ve seen it all. From crafting killer ads to building standout brands, managing social media like pros, and creating captivating content, we’ve got you covered. Whether you’re a startup dreaming big, a seasoned business ready to expand, or an organization looking to make waves online, we’re here to help you grow. We’ve worked across a wide range of industries, from real estate to nonprofits, tech startups to sports, and everything in between. Wherever you are, we’ll meet you there, bring our strategic know-how to the table, and rise together. And hey, we’re not just keeping up with the trends—we’re setting them. Join the journey. Free Brand Assessment & Strategy Call https://forms.clickup.com/9017097624/f/8cqbzcr-35117/NY8KENX0U7FZONXMCK ================================= Follow us on Social Media! Facebook: https://www.facebook.com/5andrise/ Facebook Group: https://www.facebook.com/groups/amarketinghub Instagram: https://www.instagram.com/5andrise/ LinkedIn: https://www.linkedin.com/company/5andrise/ YouTube: https://www.youtube.com/channel/UCmZWpnGFDPKer-scwQLmbUw/ ================================= Simplified Social Hub Simplified Social Hub simplifies social media management by consolidating essential features into one user-friendly platform. It empowers businesses and individuals to effectively manage their social media presence, enhance audience engagement, and achieve their marketing goals. https://simplifiedsocialhub.com/…

In this episode, the 5 & Rise Marketing team discuss emerging trends and updates on Instagram and their implications for brands and individuals alike. They explore the extension of carousel posts to 20 slides, the impact on user engagement, and Instagram's move towards portrait aspect ratios. The conversation spans the significance of follower counts, new tracking metrics, and the evolving landscape of social media posting strategies. Additionally, they touch on the parallels with LinkedIn's connection methods and the importance of aligning social media metrics with overarching business goals. 0:00 Introduction to Instagram Trends and Analytics 01:13 Instagram Carousel Updates: Impact and Opinions 03:18 Exploring the New Instagram Features 12:40 Instagram's Shift to Portrait Aspect Ratio 22:44 Instagram Metrics: Views vs. Followers 32:54 LinkedIn's Unique Approach to Engagement 35:47 Conclusion and Final Thoughts https://offtherecordmarketingdeconstructed.buzzsprout.com ================================= About 5 & Rise Marketing Solutions Our team has been in the marketing game for a combined 5 decades, and we’ve seen it all. From crafting killer ads to building standout brands, managing social media like pros, and creating captivating content, we’ve got you covered. Whether you’re a startup dreaming big, a seasoned business ready to expand, or an organization looking to make waves online, we’re here to help you grow. We’ve worked across a wide range of industries, from real estate to nonprofits, tech startups to sports, and everything in between. Wherever you are, we’ll meet you there, bring our strategic know-how to the table, and rise together. And hey, we’re not just keeping up with the trends—we’re setting them. Join the journey. Free Brand Assessment & Strategy Call https://forms.clickup.com/9017097624/f/8cqbzcr-35117/NY8KENX0U7FZONXMCK ================================= Follow us on Social Media! Facebook: https://www.facebook.com/5andrise/ Facebook Group: https://www.facebook.com/groups/amarketinghub Instagram: https://www.instagram.com/5andrise/ LinkedIn: https://www.linkedin.com/company/5andrise/ YouTube: https://www.youtube.com/channel/UCmZWpnGFDPKer-scwQLmbUw/ ================================= Simplified Social Hub Simplified Social Hub simplifies social media management by consolidating essential features into one user-friendly platform. It empowers businesses and individuals to effectively manage their social media presence, enhance audience engagement, and achieve their marketing goals. https://simplifiedsocialhub.com/…

The 5 & Rise Marketing team dives into the complexities of identifying an ideal client, the importance of targeted marketing, and the impact of societal changes on business strategies. They explore case studies such as Stanley shift from a male-dominated market to a broader audience with their new tumblers and the challenges faced by Bud Light and Blockbuster in adapting to market trends. The conversation also covers the evolving landscape of streaming services versus traditional cable, highlighting how companies like Netflix, Disney, and Amazon are reshaping the industry. Throughout, the discussion centers on the delicate balance between following trends and maintaining core customer bases while emphasizing the necessity for businesses to continuously adapt and innovate. 00:00 Navigating Marketing Challenges and Client Expectations 00:40 The Complex Journey of Identifying the Ideal Client 02:03 Marketing Ethics and Societal Norms: A Delicate Balance 06:26 The Evolution of Target Audiences and Brand Strategies 09:15 The Impact of Trends on Marketing and Brand Identity 13:32 Adapting to Generational Shifts: The Future of Branding 14:47 The Streaming Wars: Lessons from Netflix and Blockbuster 18:16 The Future of Streaming and Content Consumption 19:50 Evaluating the Sustainability of Streaming Services 25:00 Reflecting on Marketing Strategies and Audience Engagement https://offtherecordmarketingdeconstructed.buzzsprout.com ================================= About 5 & Rise Marketing Solutions Our team has been in the marketing game for a combined 5 decades, and we’ve seen it all. From crafting killer ads to building standout brands, managing social media like pros, and creating captivating content, we’ve got you covered. Whether you’re a startup dreaming big, a seasoned business ready to expand, or an organization looking to make waves online, we’re here to help you grow. We’ve worked across a wide range of industries, from real estate to nonprofits, tech startups to sports, and everything in between. Wherever you are, we’ll meet you there, bring our strategic know-how to the table, and rise together. And hey, we’re not just keeping up with the trends—we’re setting them. Join the journey. Free Brand Assessment & Strategy Call https://forms.clickup.com/9017097624/f/8cqbzcr-35117/NY8KENX0U7FZONXMCK ================================= Follow us on Social Media! Facebook: https://www.facebook.com/5andrise/ Facebook Group: https://www.facebook.com/groups/amarketinghub Instagram: https://www.instagram.com/5andrise/ LinkedIn: https://www.linkedin.com/company/5andrise/ YouTube: https://www.youtube.com/channel/UCmZWpnGFDPKer-scwQLmbUw/ ================================= Simplified Social Hub Simplified Social Hub simplifies social media management by consolidating essential features into one user-friendly platform. It empowers businesses and individuals to effectively manage their social media presence, enhance audience engagement, and achieve their marketing goals. https://simplifiedsocialhub.com/…

5 & Rise Marketing Solutions Founder & CEO has a conversation with Shawn Dill & Lacey Book over NBA All-Star Weekend about modern marketing trends. The conversation touches on Kanye West's unique Super Bowl commercial, the importance of authenticity in marketing, and the shifting landscape towards quality over quantity. Jennifer discusses strategies to connect emotionally with audiences, using innovative platforms like AI, while embracing old-school methods such as direct mail. She also details how integrating your personal story can enhance brand loyalty and why understanding the “why” behind your business is crucial for long-term success. 00:00 NBA All-Star Week: Diving Into Marketing Innovations 01:15 The Shift Towards Authentic Marketing 04:53 Exploring Kanye West's Marketing Genius 07:18 The Importance of Authenticity in Marketing and Sales 11:15 Innovative Marketing: Blending Old and New Strategies 12:07 Creative Direct Mail Ideas: The Key to Connection 12:56 Wrapping Up: Everything Old Is New Again https://offtherecordmarketingdeconstructed.buzzsprout.com ================================= About 5 & Rise Marketing Solutions Our team has been in the marketing game for a combined 5 decades, and we’ve seen it all. From crafting killer ads to building standout brands, managing social media like pros, and creating captivating content, we’ve got you covered. Whether you’re a startup dreaming big, a seasoned business ready to expand, or an organization looking to make waves online, we’re here to help you grow. We’ve worked across a wide range of industries, from real estate to nonprofits, tech startups to sports, and everything in between. Wherever you are, we’ll meet you there, bring our strategic know-how to the table, and rise together. And hey, we’re not just keeping up with the trends—we’re setting them. Join the journey. Free Brand Assessment & Strategy Call https://forms.clickup.com/9017097624/f/8cqbzcr-35117/NY8KENX0U7FZONXMCK ================================= Follow us on Social Media! Facebook: https://www.facebook.com/5andrise/ Facebook Group: https://www.facebook.com/groups/amarketinghub Instagram: https://www.instagram.com/5andrise/ LinkedIn: https://www.linkedin.com/company/5andrise/ YouTube: https://www.youtube.com/channel/UCmZWpnGFDPKer-scwQLmbUw/ ================================= Simplified Social Hub Simplified Social Hub simplifies social media management by consolidating essential features into one user-friendly platform. It empowers businesses and individuals to effectively manage their social media presence, enhance audience engagement, and achieve their marketing goals. https://simplifiedsocialhub.com/…

5 & Rise Marketing Solutions Founder & CEO has a conversation with Shawn Dill & Lacey Book over NBA All-Star Weekend about modern marketing trends. The conversation touches on Kanye West's unique Super Bowl commercial, the importance of authenticity in marketing, and the shifting landscape towards quality over quantity. Jennifer discusses strategies to connect emotionally with audiences, using innovative platforms like AI, while embracing old-school methods such as direct mail. She also details how integrating your personal story can enhance brand loyalty and why understanding the “why” behind your business is crucial for long-term success. 00:00 NBA All-Star Week: Diving Into Marketing Innovations 01:15 The Shift Towards Authentic Marketing 04:53 Exploring Kanye West's Marketing Genius 07:18 The Importance of Authenticity in Marketing and Sales 11:15 Innovative Marketing: Blending Old and New Strategies 12:07 Creative Direct Mail Ideas: The Key to Connection 12:56 Wrapping Up: Everything Old Is New Again https://offtherecordmarketingdeconstructed.buzzsprout.com ================================= About 5 & Rise Marketing Solutions Our team has been in the marketing game for a combined 5 decades, and we’ve seen it all. From crafting killer ads to building standout brands, managing social media like pros, and creating captivating content, we’ve got you covered. Whether you’re a startup dreaming big, a seasoned business ready to expand, or an organization looking to make waves online, we’re here to help you grow. We’ve worked across a wide range of industries, from real estate to nonprofits, tech startups to sports, and everything in between. Wherever you are, we’ll meet you there, bring our strategic know-how to the table, and rise together. And hey, we’re not just keeping up with the trends—we’re setting them. Join the journey. Free Brand Assessment & Strategy Call https://forms.clickup.com/9017097624/f/8cqbzcr-35117/NY8KENX0U7FZONXMCK ================================= Follow us on Social Media! Facebook: https://www.facebook.com/5andrise/ Facebook Group: https://www.facebook.com/groups/amarketinghub Instagram: https://www.instagram.com/5andrise/ LinkedIn: https://www.linkedin.com/company/5andrise/ YouTube: https://www.youtube.com/channel/UCmZWpnGFDPKer-scwQLmbUw/ ================================= Simplified Social Hub Simplified Social Hub simplifies social media management by consolidating essential features into one user-friendly platform. It empowers businesses and individuals to effectively manage their social media presence, enhance audience engagement, and achieve their marketing goals. https://simplifiedsocialhub.com/…

The team at 5 & Rise delves into the comprehensive process of evaluating and enhancing a company's brand across various social media platforms. They discuss the importance of a holistic approach, assessing brand presence, and the significance of consistency in messaging. The roundtable discussion also covers the misconceptions companies might have about digital marketing and the necessity of a thorough brand assessment before launching ad campaigns. Emphasizing the evolving landscape and the effect of the pandemic on consumer behavior, they highlight the importance of authentic messaging and the interconnected nature of different marketing channels. 00:00 Unlocking Brand Potential Across Social Media 00:31 The Five and Rise Approach: Beyond Just Ads 01:47 Holistic Marketing: A Credibility Game 03:47 The Power of a Comprehensive Brand Assessment 06:03 Maximizing Online Presence and Consistency 06:59 Navigating the Digital Landscape: A Brand's Journey 17:08 The Importance of Authenticity in Digital Marketing 21:39 Adapting Marketing Strategies in a Post-Pandemic World 24:36 Reflecting on the Evolution of Marketing and Social Connection https://offtherecordmarketingdeconstructed.buzzsprout.com ================================= About 5 & Rise Marketing Solutions Our team has been in the marketing game for a combined 5 decades, and we’ve seen it all. From crafting killer ads to building standout brands, managing social media like pros, and creating captivating content, we’ve got you covered. Whether you’re a startup dreaming big, a seasoned business ready to expand, or an organization looking to make waves online, we’re here to help you grow. We’ve worked across a wide range of industries, from real estate to nonprofits, tech startups to sports, and everything in between. Wherever you are, we’ll meet you there, bring our strategic know-how to the table, and rise together. And hey, we’re not just keeping up with the trends—we’re setting them. Join the journey. Free Brand Assessment & Strategy Call https://forms.clickup.com/9017097624/f/8cqbzcr-35117/NY8KENX0U7FZONXMCK ================================= Follow us on Social Media! Facebook: https://www.facebook.com/5andrise/ Facebook Group: https://www.facebook.com/groups/amarketinghub Instagram: https://www.instagram.com/5andrise/ LinkedIn: https://www.linkedin.com/company/5andrise/ YouTube: https://www.youtube.com/channel/UCmZWpnGFDPKer-scwQLmbUw/ ================================= Simplified Social Hub Simplified Social Hub simplifies social media management by consolidating essential features into one user-friendly platform. It empowers businesses and individuals to effectively manage their social media presence, enhance audience engagement, and achieve their marketing goals. https://simplifiedsocialhub.com/…

Dave Meltzer interviews digital marketing expert Jennifer White, Founder & CEO of 5 & Rise Marketing Solutions during the NBA All-Star Weekend. They delve into the transition from traditional to digital marketing, emphasizing foundational marketing principles despite the digital shift. Jen highlights the importance of storytelling and community building in marketing, regardless of the platform. They also discuss the challenges of navigating the vast digital landscape, the pitfalls of transactional marketing, and the need for authenticity and patience in successful campaigns. Additionally, they touch on the risks of engaging with inexperienced marketers and the significance of a holistic marketing strategy that leverages both traditional and modern digital approaches. 00:00 Introduction to the Digital Marketing Conversation 01:12 The Evolution of Marketing: From Traditional to Digital 02:02 Foundational Marketing Principles in the Digital Age 03:08 Expanding Reach: Addressing a Global Community 03:59 The Importance of Consistency and Authenticity 04:56 Navigating the Challenges of Digital Marketing 05:51 Identifying and Avoiding Marketing Missteps 07:26 The Long Game: Patience and Strategy in Marketing 08:42 Leveraging Content and Managing Expectations 13:28 The Science Behind Successful Content Creation 14:59 Conclusion: The Power of Expertise and Collaboration https://offtherecordmarketingdeconstructed.buzzsprout.com ================================= About 5 & Rise Marketing Solutions Our team has been in the marketing game for a combined 5 decades, and we’ve seen it all. From crafting killer ads to building standout brands, managing social media like pros, and creating captivating content, we’ve got you covered. Whether you’re a startup dreaming big, a seasoned business ready to expand, or an organization looking to make waves online, we’re here to help you grow. We’ve worked across a wide range of industries, from real estate to nonprofits, tech startups to sports, and everything in between. Wherever you are, we’ll meet you there, bring our strategic know-how to the table, and rise together. And hey, we’re not just keeping up with the trends—we’re setting them. Join the journey. Free Brand Assessment & Strategy Call https://forms.clickup.com/9017097624/f/8cqbzcr-35117/NY8KENX0U7FZONXMCK ================================= Follow us on Social Media! Facebook: https://www.facebook.com/5andrise/ Facebook Group: https://www.facebook.com/groups/amarketinghub Instagram: https://www.instagram.com/5andrise/ LinkedIn: https://www.linkedin.com/company/5andrise/ YouTube: https://www.youtube.com/channel/UCmZWpnGFDPKer-scwQLmbUw/ ================================= Simplified Social Hub Simplified Social Hub simplifies social media management by consolidating essential features into one user-friendly platform. It empowers businesses and individuals to effectively manage their social media presence, enhance audience engagement, and achieve their marketing goals. https://simplifiedsocialhub.com/…

This week’s episode of Off The Record: Marketing Deconstructed explores the speculation surrounding potential buyers for TikTok with the Chinese owners are forced to sell their stake to keep the platform operational in the U.S. The discussion touches on big names like Mark Cuban, tech companies, and venture capitalists as potential purchasers, considering the platform's target demographic and its influence on small businesses and influencers. It also delves into the broader implications of social media ownership, privacy concerns, and the political landscape affecting such acquisitions. The 5 & Rise Team also discusses the importance of authenticity in marketing and the challenge of maintaining a platform's user base amid changes, emphasizing the unique value influencers and creators bring to platforms like TikTok. 00:00 Exploring Potential Buyers for TikTok 00:57 The Intricacies of TikTok's Sale and Potential Buyers 02:42 Speculating on the Future of Social Media Platforms 04:01 The Impact of Social Media on Small Businesses and Creators 04:50 Considering LinkedIn as a Potential Buyer for TikTok 07:37 The Role of Influencers in TikTok's Success 10:09 The Importance of Diversification for Creators and Businesses 11:06 Government Influence and the Future of TikTok 18:02 Speculating on High-Profile Potential Buyers for TikTok 23:27 The Evolution of Social Media and Its Impact on Marketing https://offtherecordmarketingdeconstructed.buzzsprout.com ================================= About 5 & Rise Marketing Solutions Our team has been in the marketing game for a combined 5 decades, and we’ve seen it all. From crafting killer ads to building standout brands, managing social media like pros, and creating captivating content, we’ve got you covered. Whether you’re a startup dreaming big, a seasoned business ready to expand, or an organization looking to make waves online, we’re here to help you grow. We’ve worked across a wide range of industries, from real estate to nonprofits, tech startups to sports, and everything in between. Wherever you are, we’ll meet you there, bring our strategic know-how to the table, and rise together. And hey, we’re not just keeping up with the trends—we’re setting them. Join the journey. Free Brand Assessment & Strategy Call https://forms.clickup.com/9017097624/f/8cqbzcr-35117/NY8KENX0U7FZONXMCK ================================= Follow us on Social Media! Facebook: https://www.facebook.com/5andrise/ Facebook Group: https://www.facebook.com/groups/amarketinghub Instagram: https://www.instagram.com/5andrise/ LinkedIn: https://www.linkedin.com/company/5andrise/…

The 5 & Rise Marketing Group team aim to showcase the dedication and care they have for their clients' success. They emphasize the agency’s commitment to understanding and achieving client goals, going beyond simply spending their budget. Through a thorough and holistic approach, 5 & Rise navigates clients through a custom “Rise Roadmap” which is assessed and updated on a quarterly basis. By sharing “off-the-record” conversations, strategy sessions, and their approach to storytelling and problem-solving, the company aims to demonstrate their effort in elevating their clients' brand awareness and igniting growth. The podcast serves as a platform to deconstruct marketing strategies from the agency's perspective, underscoring their passion for the work they do for their clients. 00:00 Introduction to Our Marketing Philosophy 00:40 Behind the Scenes: Our Client-Centric Approach 01:33 Elevating Brands: Our Strategy and Goals 02:01 Launching the Podcast: A New Avenue for Transparency https://offtherecordmarketingdeconstructed.buzzsprout.com ================================= About 5 & Rise Marketing Solutions Our team has been in the marketing game for a combined 5 decades, and we’ve seen it all. From crafting killer ads to building standout brands, managing social media like pros, and creating captivating content, we’ve got you covered. Whether you’re a startup dreaming big, a seasoned business ready to expand, or an organization looking to make waves online, we’re here to help you grow. We’ve worked across a wide range of industries, from real estate to nonprofits, tech startups to sports, and everything in between. Wherever you are, we’ll meet you there, bring our strategic know-how to the table, and rise together. And hey, we’re not just keeping up with the trends—we’re setting them. Join the journey. Free Brand Assessment & Strategy Call https://forms.clickup.com/9017097624/f/8cqbzcr-35117/NY8KENX0U7FZONXMCK ================================= Follow us on Social Media! Facebook: https://www.facebook.com/5andrise/ Facebook Group: https://www.facebook.com/groups/amarketinghub Instagram: https://www.instagram.com/5andrise/ LinkedIn: https://www.linkedin.com/company/5andrise/ YouTube: https://www.youtube.com/channel/UCmZWpnGFDPKer-scwQLmbUw/ ================================= Simplified Social Hub Simplified Social Hub simplifies social media management by consolidating essential features into one user-friendly platform. It empowers businesses and individuals to effectively manage their social media presence, enhance audience engagement, and achieve their marketing goals. https://simplifiedsocialhub.com/…

5 & Rise Marketing Groups Founder & CEO Jennifer White introduces her newly assembled marketing team as they experience exponential growth. Specializing in adaptability over a narrow focus, the team discusses their backgrounds, roles, and the philosophy behind their approach to marketing. With insights into the value of storytelling in brand building and a commitment to diverse skill sets, this round table session offers a behind-the-scenes look at how the team operates, highlighting their strategies for growth, scalability, and client service. Team members Cassidy, Kirk, and Shawn share their varied experiences and how they contribute to the team's dynamic approach to meeting the unique needs of their clients. 00:00 Building a Versatile Marketing Team: The Vision 00:32 Introducing the Five and Rise Podcast 01:45 Behind the Scenes: The Team's Journey and Skills 06:31 The Philosophy of Adaptability and Growth 10:41 Crafting Unique Stories in Marketing 12:28 Looking Forward: Growth, Team Expansion, and Sharing Success https://offtherecordmarketingdeconstructed.buzzsprout.com ================================= About 5 & Rise Marketing Solutions Our team has been in the marketing game for a combined 5 decades, and we’ve seen it all. From crafting killer ads to building standout brands, managing social media like pros, and creating captivating content, we’ve got you covered. Whether you’re a startup dreaming big, a seasoned business ready to expand, or an organization looking to make waves online, we’re here to help you grow. We’ve worked across a wide range of industries, from real estate to nonprofits, tech startups to sports, and everything in between. Wherever you are, we’ll meet you there, bring our strategic know-how to the table, and rise together. And hey, we’re not just keeping up with the trends—we’re setting them. Join the journey. Free Brand Assessment & Strategy Call https://forms.clickup.com/9017097624/f/8cqbzcr-35117/NY8KENX0U7FZONXMCK ================================= Follow us on Social Media! Facebook: https://www.facebook.com/5andrise/ Facebook Group: https://www.facebook.com/groups/amarketinghub Instagram: https://www.instagram.com/5andrise/ LinkedIn: https://www.linkedin.com/company/5andrise/…