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Why Storytelling Leaves an Impact | Chapter 28 with Cassandra Bates
Manage episode 403239593 series 3140840
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Ever wondered how some of the largest corporations are able to convey a compelling message to their audience?
It's because of their ability to tell a story.
This is where we go under the surface with Cassandra Bates, and she is a force to be reckoned with. Cassandra has been a marketing expert for global brands such as Mattel, Sony, Coca-Cola, and a large number of established companies on consumer engagement and how to move product faster/smarter.
Today, she consults for NASA as a subject matter expert with a focus on Social and Digital Engagement, Youth Marketing, Analytics, and Storytelling, and is the Chief Marketing Officer of Evoke Play to help emerging startups showing them the value of strategy in creating compelling brand experiences.
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