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E140 “…brands can have an identity crisis. They can oversleep…”
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Evelyn Starr’s new book “Teenage WasteBrand” is the subject of this 'AMEN!' episode with host DP Knudten. They talk about the critical value of having a demonstrably true brand foundation that can still enable said brand to weather the inevitable changes of today’s dynamic business landscape—and how many brands have more in common with teenagers than you might think.
To learn more about Evelyn and “Teenage WasteBrand, How Your Brand Can Stop Struggling and Start Scaling,” visit evelynstarrassociates.com
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The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened to be on the minds of DP and his guest(s).
Each episode is sponsored by NonFiction Brandversity™, a completely FREE Facebook Group. Just visit www.facebook.com/groups/nonfictionbrandversity or search 'NonFiction Brandversity', ask to join, and you're in.
You can reach DP Knudten at:
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