Apple may launch its own search engine to take on Google

Nitish Verma Talk Show

Apple may bring out its own search engine to take on Google, as per reports. There are several signs that suggest the Cupertino, California-based company could be working towards its own search engine. These include the anti-competitive nature of Google, its regulatory concerns and job listings by Apple for AI experts and search engineers. Moreover, a report by Coywolf states that with iOS 14 beta and iPadOS 14 beta, Apple’s Spotlight Search bypasses Google Search to show search results. As per reports, Google has been paying Apple for several years to remain the default search engine on Safari for iOS, iPadOS, and macOS. The deal ensures that iPhone, iPad, and Mac users search with Google when they use Safari. This is unless users manually change the default search engine preferences. However, the deal is anti-competitive in nature, as per the UK Competition and Markets Authority and gives rise to regulatory concerns. As per the report, the regulators may force Apple to remove Google as the default search engine and have users choose which search engine they want to use when they first launch Safari. Apple, which recently became the first publicly listed US company to reach a market value of $2 trillion is inviting experts in a residency programme to apply their expertise to build revolutionary machine learning and AI empowered products and experiences, a report by Infotech lead noted.