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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
NFL Spotlight w/ Ari Meirov
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Inhoud geleverd door The 33rd Team. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door The 33rd Team of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Insider Ari Meirov (@MySportsUpdate on X) brings you the latest news from around the NFL, plus exclusive spotlight interviews with coaches, players and execs from around the league.
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151 afleveringen
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Inhoud geleverd door The 33rd Team. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door The 33rd Team of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Insider Ari Meirov (@MySportsUpdate on X) brings you the latest news from around the NFL, plus exclusive spotlight interviews with coaches, players and execs from around the league.
…
continue reading
151 afleveringen
Alle afleveringen
×NFL Insider Ari Meirov goes through the details of Zack Martin deciding to retire and a list of other players we could see hanging up their cleats. Plus, the Saints name Doug Nussmeier their offensive coordinator. Follow Ari Meirov (@MySportsUpdate) on X Follow Ben Allen on X Follow The 33rd Team: X Instagram TikTok The 33rd Team Learn more about your ad choices. Visit megaphone.fm/adchoices…
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NFL Spotlight w/ Ari Meirov
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Insider Ari Meirov discusses the news that the NFL cap will increase over $20M this offseason and what impact that will make roster moves, Kevin Patullo being promoted to Eagles OC, whether the Rams would be able to get a 1st-rd pick for Matthew Stafford, and predicting who will play the Chargers in Brazil Week 1. Follow Ari Meirov (@MySportsUpdate) on X Follow Ben Allen on X Follow The 33rd Team: X Instagram TikTok The 33rd Team Learn more about your ad choices. Visit megaphone.fm/adchoices…
Insider Ari Meirov talks about the fake reports swirling around Trevor Lawrence and the larger idea of rumors, leaks and lies when it comes to NFL moves. Plus, an update on Jevon Holland & Byron Murphy’s tag situation, and Andy Dalton re-upping with the Panthers. Learn more about your ad choices. Visit megaphone.fm/adchoices…
Insider Ari Meirov gives his full preview of players who could get cut as cap casualties. Plus, a look at the top franchise tag candidates including Tee Higgins. Follow Ari Meirov (@MySportsUpdate) on X Follow Ben Allen on X Follow The 33rd Team: X Instagram TikTok The 33rd Team Learn more about your ad choices. Visit megaphone.fm/adchoices…
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NFL Spotlight w/ Ari Meirov
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Insider Ari Meirov discusses the potential terms of an extension for Nick Sirianni, the finalists for the Jaguars GM job and who the Saints are looking at to fill out their coaching staff. Follow Ari Meirov (@MySportsUpdate) on X Follow Ben Allen on X Follow The 33rd Team: X Instagram TikTok The 33rd Team Learn more about your ad choices. Visit megaphone.fm/adchoices…
Insider Ari Meirov speaks with the NFL’s Chief Medical Officer Dr. Allen Sills about a variety of topics including how a potential 18th game would impact player health and safety, concussions being down in 2024, and the positive results from the dynamic kickoff. Follow Ari Meirov (@MySportsUpdate) on X Follow Ben Allen on X Follow The 33rd Team: X Instagram TikTok The 33rd Team Learn more about your ad choices. Visit megaphone.fm/adchoices…
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NFL Spotlight w/ Ari Meirov
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Insider Ari Meirov discusses what happens to the Cincinnati Bengals this offseason with tons of contracts up in the air, whether Matthew Stafford gets moved and if Travis Kelce is leaning towards retirement. Follow Ari Meirov (@MySportsUpdate) on X Follow Ben Allen on X Follow The 33rd Team: X Instagram TikTok The 33rd Team Learn more about your ad choices. Visit megaphone.fm/adchoices…
Insider Ari Meirov gives a full explainer on how Kellen Moore became the New Orleans Saints head coach, how he will fit the roster and his vision for the future. Plus, Ari gives the latest on the Jacksonville Jaguars GM search. Follow Ari Meirov (@MySportsUpdate) on X Follow Ben Allen on X Follow The 33rd Team: X Instagram TikTok The 33rd Team Learn more about your ad choices. Visit megaphone.fm/adchoices…
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NFL Spotlight w/ Ari Meirov
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Insider Ari Meirov welcomes in Jason Fitzgerald, the founder of Over The Cap, to discuss how he became the master of NFL contracts and answers some of the biggest numbers questions for the offseason. Plus, Ari discusses what the Chiefs will prioritize ahead of 2025. Follow Ari Meirov (@MySportsUpdate) on X Follow Ben Allen on X Follow The 33rd Team: X Instagram TikTok The 33rd Team Learn more about your ad choices. Visit megaphone.fm/adchoices…
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NFL Spotlight w/ Ari Meirov
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Insider Ari Meirov recaps Super Bowl LIX and the Eagles monstrous victory, the report that the Jets told Aaron Rodgers they are moving on, and the 49ers allowing Deebo Samuel to seek a trade. Follow Ari Meirov (@MySportsUpdate) on X Follow Ben Allen on X Follow The 33rd Team: X Instagram TikTok The 33rd Team Learn more about your ad choices. Visit megaphone.fm/adchoices…
Insider Ari Meirov & his co-host Ben Allen give a Super Bowl LIX preview and give all the info you need so you can bet smart with DraftKings Sportsbook. Download the DraftKings Sportsbook app and use code MEIROV to get $200 in bonus bets. Follow Ari Meirov (@MySportsUpdate) on X Follow Ben Allen on X Follow The 33rd Team: X Instagram TikTok The 33rd Team Learn more about your ad choices. Visit megaphone.fm/adchoices…
Insider Ari Meirov gives his thoughts on awards given at NFL Honors, plus, the best of Ari’s Radio Row interviews with Tristan Wirfs, Kobie Turner, Jeff Saturday, Rashid Shaheed & Deatrich Wise. Follow Ari Meirov (@MySportsUpdate) on X Follow Ben Allen on X Follow The 33rd Team: X Instagram TikTok The 33rd Team Learn more about your ad choices. Visit megaphone.fm/adchoices…
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NFL Spotlight w/ Ari Meirov
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Insider Ari Meirov discusses Trey Hendrickson’s interview with Pat McAfee which his expressed his desire to win in Cincinnati, Myles Garrett saying he spoke with LeBron James prior to his trade request, the NFLPA pushing back on 18 games, and the 1st ever game in Australia. Plus, Ari is joined by Daryl “Moose” Johnston to talk UFL, Cowboys and Chiefs. Follow Ari Meirov (@MySportsUpdate) on X Follow Ben Allen on X Follow The 33rd Team: X Instagram TikTok The 33rd Team Learn more about your ad choices. Visit megaphone.fm/adchoices…
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NFL Spotlight w/ Ari Meirov
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Insider Ari Meirov discusses what comes next for Cooper Kupp after revealing on social media that the Rams told him they intend to move him. Ari discusses the ridiculousness of the theory that the refs are colluding to help the Chiefs, and talks whether we really should expect Andy Reid & Travis Kelce back in 2025. Follow Ari Meirov (@MySportsUpdate) on X Follow Ben Allen on X Follow The 33rd Team: X Instagram TikTok The 33rd Team Learn more about your ad choices. Visit megaphone.fm/adchoices…
Insider Ari Meirov goes through his “NFL Spotlight Awards” which includes the usual suspects like MVP and Coach of the Year, but also awards like “news story of the year”, “gut punch of the year” & “play of the year”. Plus, Ari gives a breakdown of Myles Garrett’s trade request. This episode is sponsored by BetterHelp. Give online therapy a try at betterhelp.com/NFLSPOTLIGHT for 10% off and get on your way to being your best self. Download the PrizePicks app today and use code ARI and get $50 instantly when you play $5! https://prizepicks.onelink.me/LME0/ARI Follow Ari Meirov (@MySportsUpdate) on X Follow Ben Allen on X Follow The 33rd Team: X Instagram TikTok The 33rd Team Learn more about your ad choices. Visit megaphone.fm/adchoices…
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NFL Spotlight w/ Ari Meirov
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Insider Ari Meirov gives the biggest things to watch for during the week before the Super Bowl including the Eagles injury report. Ari gives an update of the coaching hires that happened during the weekend, plus Ari & Ben do their own "Luke Doncic-Type" trades for the NFL. Follow Ari Meirov (@MySportsUpdate) on X Follow Ben Allen on X Follow The 33rd Team: X Instagram TikTok The 33rd Team Learn more about your ad choices. Visit megaphone.fm/adchoices…
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NFL Spotlight w/ Ari Meirov
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Insider Ari Meirov discusses the allegations made against Ravens kicker Justin Tucker by 6 massage therapists for inappropriate sexual behavior and how the NFL will move forward with an investigation, whether Mike Tomlin returning for 2025 is the right move, and the shocking update that Brandon Graham could be on the field for the Eagles in the Super Bowl. Follow Ari Meirov (@MySportsUpdate) on X Follow Ben Allen on X Follow The 33rd Team: X Instagram TikTok The 33rd Team Learn more about your ad choices. Visit megaphone.fm/adchoices…
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NFL Spotlight w/ Ari Meirov
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Insider Ari Meirov breaks down Mike McCarthy’s decision to not coach in 2025 and whether he was truly a finalist for the Saints HC job, how Steve Wilks and Patrick Graham will have an impact beyond their DC titles, and what happens with the Bengals star players Ja’Marr Chase, Tee Higgins and Trey Hendrickson. Follow Ari Meirov (@MySportsUpdate) on X Follow Ben Allen on X Follow The 33rd Team: X Instagram TikTok The 33rd Team Learn more about your ad choices. Visit megaphone.fm/adchoices…
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NFL Spotlight w/ Ari Meirov
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Insider Ari Meirov discusses why Commanders OC Kliff Kingsbury turned down an interview request from the Saints for their HC job, what will happen with Myles Garrett & Maxx Crosby, plus, why Matt Eberflus to the Cowboys to be their DC is not a bad move. Follow Ari Meirov (@MySportsUpdate) on X Follow Ben Allen on X Follow The 33rd Team: X Instagram TikTok The 33rd Team Learn more about your ad choices. Visit megaphone.fm/adchoices…
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NFL Spotlight w/ Ari Meirov
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Insider Ari Meirov welcomes in Packer All-Pro safety Xavier McKinney to talk about his journey to the NFL, overcoming a serious ATV accident and developing into an NFL star. Plus, Ari goes through all the introductory press conferences that took place Monday including the clunky Cowboys introduction of Brian Schottenheimer. Download the PrizePicks app today and use code ARI and get $50 instantly when you play $5! https://prizepicks.onelink.me/LME0/ARI Follow Ari Meirov (@MySportsUpdate) on X Follow Ben Allen on X Follow The 33rd Team: X Instagram TikTok The 33rd Team Learn more about your ad choices. Visit megaphone.fm/adchoices…
Insider Ari Meirov gives his biggest takeaways from the AFC/NFC Championship games and how the Eagles offensive explosion helps Kellen Moore’s chances to become the Saints next head coach. Plus, Ari reacts to the Cowboys shocking move to hire Brian Schottenheimer as their head coach. Follow Ari Meirov (@MySportsUpdate) on X Follow Ben Allen on X Follow The 33rd Team: X Instagram TikTok The 33rd Team Learn more about your ad choices. Visit megaphone.fm/adchoices…
Insider Ari Meirov & his co-host Ben Allen go through both of the Championship Sunday games and give you all the info you need so you can bet smart with DraftKings Sportsbook. Download the DraftKings Sportsbook app and use code MEIROV to get $200 in bonus bets. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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NFL Spotlight w/ Ari Meirov
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Insider Ari Meirov explains Liam Coen changing his mind on the Jaguars head coaching job following the firing of GM Trent Baalke, what is next for Matthew Stafford and the latest on the Raiders HC search. Follow Ari Meirov (@MySportsUpdate) on X Follow Ben Allen on X Follow The 33rd Team: X Instagram TikTok The 33rd Team Learn more about your ad choices. Visit megaphone.fm/adchoices…
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NFL Spotlight w/ Ari Meirov
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Ari Meirov dives into the long, drawn out firing of Jaguars GM Trent Baalke after multiple coaches hint they don’t want to work under him, Raiders get their GM in John Spytek, Aaron Glenn to the Jets is official, plus, what Jerry Jones is up to interviewing Brian Schottenheimer a 2nd time. Follow Ari Meirov (@MySportsUpdate) on X Follow Ben Allen on X Follow The 33rd Team: X Instagram TikTok The 33rd Team Learn more about your ad choices. Visit megaphone.fm/adchoices…
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NFL Spotlight w/ Ari Meirov
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Insider Ari Meirov discusses the Jets closing in on a deal with Lions DC Aaron Glenn to become their next head coach, Kevin O’Connell extending with the Vikings (plus Ari responds to Jay Glazer), and Josh McDaniels returning to the Patriots to be their OC a third time. Follow Ari Meirov (@MySportsUpdate) on X Follow Ben Allen on X Follow The 33rd Team: X Instagram TikTok The 33rd Team Learn more about your ad choices. Visit megaphone.fm/adchoices…
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NFL Spotlight w/ Ari Meirov
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Insider Ari Meirov is joined by Spotlight guest, Chargers safety Tony Jefferson, to discuss the rocky start to his NFL journey, proving himself, retiring to become a scout, and his plans for 2025. Plus, Ari breaks down how Ben Johnson became the next head coach of the Chicago Bears. This episode is sponsored by BetterHelp. Give online therapy a try at betterhelp.com/NFLSPOTLIGHT for 10% off and get on your way to being your best self. Download the PrizePicks app today and use code ARI and get $50 instantly when you play $5! https://prizepicks.onelink.me/LME0/ARI Learn more about your ad choices. Visit megaphone.fm/adchoices…
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NFL Spotlight w/ Ari Meirov
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Ari Meirov (@MySportsUpdate) gives his biggest takeaways from the Divisional Round including why Ben Johnson & Aaron Glenn are still top HC candidates despite the Lions early playoff loss. Follow Ari Meirov (@MySportsUpdate) on X Follow Ben Allen on X Follow The 33rd Team: X Instagram TikTok The 33rd Team Learn more about your ad choices. Visit megaphone.fm/adchoices…
Insider Ari Meirov & his co-host Ben Allen go around all the Divisional Round matchups and give you all the info you need so you can bet smart with DraftKings Sportsbook. Download the DraftKings Sportsbook app and use code MEIROV to get $200 in bonus bets. Follow Ari Meirov (@MySportsUpdate) on X Follow Ben Allen on X Follow The 33rd Team: X Instagram TikTok The 33rd Team Learn more about your ad choices. Visit megaphone.fm/adchoices…
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NFL Spotlight w/ Ari Meirov
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Insider Ari Meirov (@MySportsUpdate) runs through a busy news day in the NFL touching on Bill Belichick’s “unsigned” UNC deal, latest on the Deion Sanders to the Cowboys talks, Kevin O’Connell’s desire to extend his contract with the Vikings and much more! Follow Ari Meirov (@MySportsUpdate) on X Follow Ben Allen on X For sponsorship opportunities contact harrison@the33rdteam.com Follow The 33rd Team: X Instagram TikTok The 33rd Team Learn more about your ad choices. Visit megaphone.fm/adchoices…
Insider Ari Meirov (@MySportsUpdate) goes through some of the hottest candidates for the 6 teams that are still looking for a head coach including Ben Johnson, Robert Saleh & Mike McCarthy. Follow Ari Meirov (@MySportsUpdate) on X Follow Ben Allen on X For sponsorship opportunities contact harrison@the33rdteam.com Follow The 33rd Team: X Instagram TikTok The 33rd Team Learn more about your ad choices. Visit megaphone.fm/adchoices…
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