Volunteerism with Lynn Margherio

Next in Nonprofits

Lynn Margherio is the Founder and CEO of Cradles to Crayons, which "provides children from birth through age 12, living in homeless or low-income situations, with the essential items they need to thrive – at home, at school, and at play. We supply these items free of charge by engaging and connecting communities." Cradles to Crayons uses a lot of volunteers - of all ages - to meet their mission goals.

Lynn joins host Steve Boland to talk about the importance of volunteerism as a component of building both service delivery and community support for nonprofit missions. The Cradles to Crayons "Giving Factory" (a warehouse where volunteers can give to their mission) has thousands of volunteer visits every year and Lynn talks about leveraging that commitment to further engagement in the mission work over time. Lynn talks about growing from faxes and spreadsheets to using a customized Salesforce implementation (more on Salesforce for nonprofits in this podcast episode), the importance of relationship and connection with volunteers, and much more.

Lynn also has a TEDxBeaconStreet talk about building an "army of empathy" including volunteers and building a culture of connection from a young age.