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Raul Hernandez Ochoa: Productize Your Services For More Profit
Manage episode 374400668 series 3430754
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About Raul Hernandez Ochoa: Raul Hernandez Ochoa is the visionary behind Do Good Work, a pioneering digital growth consulting venture focused on empowering bootstrapped digital marketing agencies. With a remarkable track record, Raul has orchestrated the design of highly successful marketing and sales teams that collectively generated over $50M in revenue. His extensive leadership experience spans 12+ time zones, steering over $25M in direct response ad expenditure, and his strategic frameworks have propelled businesses to achieve exponential growth, often 2-5 times their original scale.
In this episode, Ryan and Raul Hernandez Ochoa discuss:
- Turning solutions into standardized and creative offerings
- Strategies for scaling business efficiency and client focus
- Designing profitability into business models
- Navigating income margins, overhead costs, and owner compensation
Key Takeaways:
- Unlocking growth in today's digital landscape requires skillful productization that transforms complex services into predictable, outcome-driven solutions, fostering creativity, enhancing positioning, and driving profitability while delivering tailored value to clients.
- Crafting a lean, focused business model, leveraging clear service packages, and strategically shifting from founder-led execution to team-based problem-solving unlocks efficiency, empowers confident decision-making, and positions your expertise for premium value and long-term growth.
- Creating a successful business model relies on three key roles – the driver, operator, and specialist – working together to effectively handle clients, while skillfully managing factors like pricing, customer volume, productivity, and sensible costs can drive lasting expansion without solely relying on cost reduction.
- Design your business journey for success, aiming for 30-40% profitability, strategic salary allocation, and stress-relieving stability, while remembering that shaping the journey is key to reaching your desired destination.
"Design the journey because your journey, the one that you're on right now, does determine the destination." — Raul Hernandez Ochoa
Connect with Raul Hernandez Ochoa:
Website: https://dogoodwork.io/
Email: raul@dogoodwork.io
Schedule your free 1:1 Profit Breakthrough Session with Ryan here: https://go.oncehub.com/profit
Connect with Ryan Kimler:
Net Profit CFO Home Page: www.netprofitcfo.com
Email: ryan@netprofitcfo.com
Facebook: www.facebook.com/rkimler
LinkedIn: www.linkedin.com/in/ryankfinancialclarityllc/
LinkedIn NPC Company: https://www.linkedin.com/company/netprofitcfo/
LinkedIn FC Company: https://www.linkedin.com/company/financial-clarity-llc/
Show notes by Podcastologist Andy Santiago
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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