How MCEC innovated new modes of working and service offerings in the post-pandemic event industry

Naked Ambition Podcast

In our latest ‘How They Did It’ podcast episode we speak with the Senior Manager of Innovation at Melbourne Convention and Exhibition Centre (MCEC), Katie Tinetti. Taking a huge hit to the events industry during the Covid Pandemic, MCEC were forced to develop creative solutions to presenting events. In a new era of innovation and collaboration in the events industry, we discuss MCEC’s recent innovation journey and Katie’s personal experience with Design Thinking, including: • Rethinking how to do business in a hybrid environment and using this as an opportunity to adopt Agile working • How MCEC are overcoming resource shortages, staff fluctuations and competing priorities in a post-covid world • Working collaboratively with internal and external partners and the importance of building strong relationships with stakeholders • The future of innovation at MCEC and how they’re building an innovative, future-focused centre in Geelong • How Katie’s out of the box thinking landed her current role, and her advice for people starting their own innovation journey Katie is an experienced events specialist who has worked in the industry for over a decade. Currently the Senior Manager of Innovation at MCEC, she has also recently been appointed as Senior Manager (Commercial Lead) of the new Geelong Convention and Exhibition Centre. Focused on creativity and collaboration, Katie is passionate about business transformation and creating an impactful customer experience. Follow Katie on LinkedIn: https://www.linkedin.com/in/katie-tinetti-74b2131b/ Follow us: www.linkedin.com/company/naked-ambition www.naked-ambition.com.au