Ariel Helwani Is Building His Own ESPN. He Already Has 1m+ Followers. He Tells Us How.


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Ariel Helwani (@ArielHelwani) joins Shaan Puri (@ShaanVP) and Sam Parr (@theSamParr) to discuss why he decided to leave ESPN to go independent, how he structures his business, how he decided to do MMA, why niches get riches, the power of leaning into controversy, and much more.


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Show Notes:

(05:30) - Ariel's background

(13:05) - Leaving ESPN

(20:24) - How Ariel drives revenue at his new operation

(28:50) - How Ariel originally decided to do MMA

(40:00) - Why Ariel gives away his Substack revenue

(48:05) - Audience building techniques

(58:50) - Leaning into controversy



* BreakingT

* Ariel Helwani YouTube channel

* Helwani Nose (Substack)

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