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#55 - A Clientside Evaluation of AI in Market Research
Manage episode 434089936 series 3377566
AI is pushing the boundaries of market research. From augmenting or modelling quantitative studies with synthetic data to simplifying fieldwork and conducting complex qualitative analysis - nearly every aspect of the industry has been touched by the technological revolution. But how are clientside research teams adapting to this shift? We speak to Billy Budd from Coventry Building Society to find out.
In this jam-packed episode, we discuss the various ways that clientside researchers are evaluating the plethora of AI tools on the market, what teams look for and how such tools are transforming work. We deep dive into examples from Billy's own experience, plus consider the impact on the wider business and direct stakeholders alike.
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Presented by: Chris Martin, CMO @ FlexMR
Featuring: Billy Budd, Customer Insight Specialist @ Coventry Building Society
For more info on FlexMR, visit www.flexmr.net
Or connect via LinkedIn / Twitter / Facebook
56 afleveringen
Manage episode 434089936 series 3377566
AI is pushing the boundaries of market research. From augmenting or modelling quantitative studies with synthetic data to simplifying fieldwork and conducting complex qualitative analysis - nearly every aspect of the industry has been touched by the technological revolution. But how are clientside research teams adapting to this shift? We speak to Billy Budd from Coventry Building Society to find out.
In this jam-packed episode, we discuss the various ways that clientside researchers are evaluating the plethora of AI tools on the market, what teams look for and how such tools are transforming work. We deep dive into examples from Billy's own experience, plus consider the impact on the wider business and direct stakeholders alike.
---
Presented by: Chris Martin, CMO @ FlexMR
Featuring: Billy Budd, Customer Insight Specialist @ Coventry Building Society
For more info on FlexMR, visit www.flexmr.net
Or connect via LinkedIn / Twitter / Facebook
56 afleveringen
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