129: Social Media Marketing for Local Businesses with Hannah Corbacio

More Than Social Podcast

In a world increasingly dominated by online commerce, local businesses sometimes struggle to find footing. They may be unsure whether to focus their efforts on traditional methods or to pivot entirely to online strategies. In this episode, Hannah Corbacio lends her expertise to answer some pressing questions regarding social media best practices for local and online businesses. Hannah owns HC Digital Agency, a digital marketing agency in PA. They offer both done-for-you services and coaching and consulting for small and large businesses. Their services include social media management, marketing consulting, website design, and brand shoots. We give strategies for local businesses, which could involve creating community engagement and content around local interests. Leveraging your unique local identity in your social media marketing can be invaluable in fostering a sense of community and connection with your business. On the other hand, online businesses may have to focus more on current digital trends and sharing value-adding content aimed at their specific global target market. Hannah's insights are essential to understanding the delicate balance of successfully running and marketing local and online businesses. She emphasizes the importance of identifying a target audience, supplying engaging content, making the most of community-specific strategies for local businesses and leveraging immediate trends to drive more engagement online. Adapting social media strategies to cater to the specific needs of both local and online businesses results in a broader reach and higher engagement rates. We talk about:

• 0:00 Intro
• 2:07 How she got into her journey
• 5:34 Pain points as she started her business
• 7:32 Shifts to increase your pricing
• 14:17 Top 3 things people need to know to generate leads on social media
• 16:13 What she means by speaking to a local community and making them talk
• 18:00 What she did differently with online businesses that weren't focused on local communities
• 20:02 How to keep content engaging and refreshed
• 21:34 Does she still recommend value-based content for local businesses
• 22:42 Balance between educating and selling
• 23:51 Leveraging photos vs. video
• 26:23 Posting schedule strategy
• 27:23 Rule of thumb for business owners who don't want to show their face on social
• 32:25 One piece of advice for fellow entrepreneurs ​​

Resources

• Spotlight Theory: https://spotlighttheory.lisaanne.ca/

Connect with Hannah:

• Instagram - https://www.instagram.com/hcdigitalagency
• Facebook - https://www.facebook.com/profile.php?id=61555867523220
• LinkedIn - https://www.linkedin.com/in/hannah-corbacio-digital-marketing-53aa44182/
• TikTok - https://www.tiktok.com/@hannahcorbacio?_t=8jiU2vktAEN&_r=1
• Website - https://www.hcdigitalagency.com

Connect with me

• Lisa's Website - https://www.lisaanne.ca
• Agency Website - https://www.stockmedia.ca
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching
• LinkedIn - www.linkedin.com/LisaAnneCoaching