Value perception - How brands can effectively communicate value to consumers

Mintel Little Conversation

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2y ago 30:36

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Host Samantha Dover, joined by Rebecca Vella, Director of Food & Drink Insights at Mintel, and Andrea Payne, Head of Marketing at Kraft Heinz, debate what creates brand value for consumers and how perceptions of value are changing. Listen to find out more about how brands and marketers should communicate value to consumers, the role transparency plays in overall brand strategy, and what opportunities exist for future consideration, including premiumisation.

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This episode is re-aired and was originally published in May 2022.

Host:

Samantha Dover, Category Director, Beauty and Personal Care.

Guests:

Rebecca Vella, Director of Insights, Mintel Food & Drink, APAC.

Andrea Payne, Head of Marketing, Beverages, The Kraft Heinz Company.

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