The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
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Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
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This Podcast is created and curated by Deepak Jayaraman (an Executive Coach and a Leadership Advisor). He lives in Mumbai and works with successful Senior Executives by helping them play to their unique potential but with a sharp focus on transitions (business or career). Just like businesses need to think about "where to play" and "how to win", leaders need to be coherent about "where to go" and "how to grow" in their journeys. Deepak works with them during pivotal moments to help them with ...
…
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Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Rachel Cooke is your guide to leadership and communication, helping you craft a workplace environment you can feel good about. She’ll share tips to help you balance your work and personal life, effectively invest your time, and be mindful about where you’re devoting your energy. Let Rachel help you navigate your path to success—however you define it.
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
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How is consumers' perception of value changing in 2024?
Manage episode 389049238 series 2519658
Inhoud geleverd door Mintel Little Conversation. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Mintel Little Conversation of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Host Andrew Davidson is joined by consumer research experts Diana Kelter (Mintel) and Pamela Marsh (Omnicom) to discuss the consumer trends that will drive behaviour in 2024. As consumers have increasingly diverse ideas of what 'quality' means, how can brands engage with consumers as they are becoming more realistic and self-serving in their search for value? Listen now to find out more about Mintel's 2024 Global Consumer Trend, 'More than Money'.
Download Mintel's 2024 Global Consumer Trends for FREE and browse the Mintel Store for reports.
Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.
Host:
Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.
Guests:
Diana Kelter, Associate Director, Mintel Trends, North America.
Pamela Marsh, Ph.D., Managing Director, Primary Research, Omnicom Media Group.
157 afleveringen
DelenManage episode 389049238 series 2519658
Inhoud geleverd door Mintel Little Conversation. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Mintel Little Conversation of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Host Andrew Davidson is joined by consumer research experts Diana Kelter (Mintel) and Pamela Marsh (Omnicom) to discuss the consumer trends that will drive behaviour in 2024. As consumers have increasingly diverse ideas of what 'quality' means, how can brands engage with consumers as they are becoming more realistic and self-serving in their search for value? Listen now to find out more about Mintel's 2024 Global Consumer Trend, 'More than Money'.
Download Mintel's 2024 Global Consumer Trends for FREE and browse the Mintel Store for reports.
Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.
Host:
Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.
Guests:
Diana Kelter, Associate Director, Mintel Trends, North America.
Pamela Marsh, Ph.D., Managing Director, Primary Research, Omnicom Media Group.
157 afleveringen
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Mintel Little Conversation
Host Andrew Davidson speaks with Julie Szudarek, CEO of Self Financial, about accessible credit solutions for consumers facing financial challenges. Listen to the discussion about innovative credit builder products, customer success stories, and how Self adapts to economic changes. Download Comperemedia’s FREE 2025 Global Financial Services Trends and get in touch with our consultants to learn more about how the trends apply to your brand. Head over to Mintel’s LinkedIn to let us know what you think of the discussion, and visit mintel.com to become a member of our free Spotlight community. Host: Andrew Davidson, SVP/Chief Insights Officer, Comperemedia. Guest: Julie Szudarek, CEO, Self Financial.…
Food and drink experts at Mintel discuss key innovative products and trends observed at the Natural Products Expo West. They explore the rise of hydration-focused products, the impact of upcycled ingredients, and the evolving snacking landscape. Listen to find out more about innovative cooking solutions, emerging flavors, and the importance of community and provenance in food products. Download Mintel's FREE 2025 Global Food and Drink Trends and get in touch with our Consultants to learn about how the trends apply to your brand. Head over to Mintel’s LinkedIn and let us know which innovative products caught your attention at Natural Products Expo West. Don't forget to visit mintel.com to become a member of our free Spotlight community. Host: Lynn Dornblaser, Client Advisor, Mintel. Guests: Stephanie Mattucci, Director, Mintel Food and Drink.…
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Mintel Little Conversation
Host Andrew Davidson interviews Kelley Halpin, co-founder and CEO of Mesa, about the innovative Mesa Homeowners Card, which rewards homeowners for their mortgage payments and other home-related expenses. Listen to the discussion about the value proposition of the card, the challenges of launching a fintech product, and the importance of consumer insights in shaping the product's features. Download Comperemedia’s FREE 2025 Global Financial Services Trends and get in touch with our consultants to learn more about how the trends apply to your brand. Head over to Mintel’s LinkedIn to let us know what you think of the discussion, and visit mintel.com to become a member of our free Spotlight community. Host: Andrew Davidson, SVP/Chief Insights Officer, Comperemedia. Guest: Kelley Halpin, co-founder and CEO, Mesa.…
Food and drink experts at Mintel explore key trends in 2025, focusing on the importance of nutrition, supply chain challenges, and the integration of technology in agriculture. Listen to find out how consumers are navigating contradictory desires for health and indulgence, the impact of global events on food sourcing, and the role of innovation in meeting evolving consumer expectations. Download Mintel's FREE 2025 Global Food and Drink Trends and get in touch with our Consultants to learn about how the trends apply to your brand. Head over to Mintel’s LinkedIn and let us know what trend you think will have the most impact in 2025. Don't forget to visit mintel.com to become a member of our free Spotlight community. Host: Lynn Dornblaser, Client Advisor, Mintel. Guests: David Jago, Principal Consultant, Mintel Consulting. Jenny Zegler, Director, Mintel Food & Drink.…
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Mintel Little Conversation
Host Andrew Davidson sits down with Nick Antonelli, Chief Marketing Officer from Bread Financial, to talk about the strategies for building brand awareness, and the diversification of products and services. Listen to find out more about the importance of partnerships, consumer engagement, and the evolving marketing landscape in the credit card industry. Download Comperemedia’s FREE 2025 Global Financial Services Trends and get in touch with our consultants to learn more. Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community. Host: Andrew Davidson, SVP/Chief Insights Officer, Comperemedia. Guest: Nick Antonelli, Senior Vice President & Chief Marketing Officer, Bread Financial.…
Beauty and personal care experts at Mintel explore key beauty trends in 2025. Listen to find out more about the three themes that we think will be influential in 2025 and beyond: embracing ownership and individuality while prioritising functional efficacy, the merging of climate-adaptive beauty, localism and minimalism, and, finally, back-to-basics through comfort, nostalgia and slow living. Download Mintel's FREE 2025 Global Beauty and Personal Care Trends and get in touch with our consultants to learn more. Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community. Host: Andrew McDougall, Director, Mintel Beauty and Personal Care. Guests: Alex Fisher, Associate Principal Consultant, Mintel Consulting. Clotilde Drape, Global Beauty Analyst, Mintel. Vivienne Rudd, Senior Consultant, Mintel Consulting.…
Host Andrew Davidson sits down with Jinal Shah, GM, Shopping & CMO at Zip, to talk about the growth and evolution of the Buy Now Pay Later (BNPL) sector. Listen as they discuss BNPL’s target audience, marketing strategies, corporate commitment to financial literacy and the importance of responsible lending practices. Tune into the conversation to find out more about the future of BNPL and the opportunities it presents for both consumers and marketers. Download our FREE 2025 Financial Services Marketing Trends and get in touch with our consultants to learn more. Head over to Mintel’s LinkedIn to share your take on how BNPL impacts consumer trends, and visit mintel.com to become a member of our free Spotlight community. Timestamps: (00:03) Introduction (01:56) BNPL market growth (05:14) Target audience of BNPL and evolution (10:15) Competition in the BNPL space (13:59) Responsible lending and transparency (18:23) Marketing strategy and innovation (28:43) Future plans and aspiration (32:22) Career advice for aspiring marketeers (38:56) Closing thoughts and takeaways Host: Andrew Davidson, SVP, Chief Insights Officer, Comperemedia. Guest: Jinal Shah, GM, Shopping & CMO, Zip.…
Culture and brand experts at Mintel explore consumer sentiment during the US election season, focusing on the stress and anxiety consumers are currently experiencing. How are brands navigating political engagement? Listen now to find out more about the evolving relationship between consumers and brands in a politically charged environment. Disclaimer: This content does not endorse any political party, candidate, or stance in the 2024 US presidential election. Browse Mintel’s Cultural and Identity research and buy a report here , and get in touch with our consultants to learn more. Head over to Mintel’s LinkedIn to share your take on what brands should do to engage consumers, and visit mintel.com to become a member of our free Spotlight community. Host: Lynn Dornblaser, Client Advisor, Mintel. Guests: BJ Pichman, Principal Consultant, Mintel Consulting. Lisa Dubina, Associate Director for Culture and Identity, Mintel.…
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Mintel Little Conversation
1 The Future of Travel Credit Cards with Citi: Interview with Anthony Merola, Head of Proprietary Products for Citi Branded Cards 27:09
In today's episode, host Andrew Davidson sits down with Anthony Merola, Head of Proprietary Products for Citi Branded Cards, to discuss Citi's vision for its credit card products and the rise of travel credit cards. Listen to find out more about the importance of customer feedback in driving product innovation and how financial powerhouses navigate the increasingly competitive landscape of the credit card industry. Download our FREE 2025 Financial Services Marketing Trends to hear our predictions on the future of the industry. Head over to Mintel’s LinkedIn to share your take on the future of branded travel cards, and visit mintel.com to become a member of our free Spotlight community. Host: Andrew Davidson, SVP, Chief Insights Officer, Comperemedia. Guest: Anthony Merola, Head of Proprietary Products for Citi Branded Cards. Timestamps: (00:00) Introduction to Citi and the travel credit card landscape (02:57) Citi's vision and how it relates to product development (07:17) What gave rise to travel credit cards (09:49) Brand cards refresh - how did it go (12:07) The branding of Citi Strata Premier (21:40) Impact of inflation on consumer spending (23:30) Looking ahead: Innovations and customer engagement…
Join Mintel food and drink experts as they delve into the characteristics of the 55+ consumer group. They discuss the diverse needs of this demographic and the stereotypes that often misrepresent them, and look into the marketing challenges brands face when targeting this audience. Listen to understand the unique preferences of older consumers, including their desire for familiar, natural, and affordable products. Learn more about our Gen X and Seniors (65+) research and buy a report here . Head over to Mintel’s LinkedIn to share your take on 55+ consumers, and visit mintel.com to become a member of our free Spotlight community; Mintel clients can read our insight pieces on the Silver Economy here . Host: Lynn Dornblaser, Client Advisor, Mintel. Guest: Jonny Forsyth, Senior Director, Mintel Food & Drink.…
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Mintel Little Conversation
Mintel sustainability experts discuss the evolving landscape of consumer attitudes towards sustainability and climate change. They explore the mixed outcomes of consumer engagement, the challenges brands face in addressing consumer skepticism and the importance of health and wellness in the sustainability narrative. Join the conversation to find out how companies can achieve sustainability through efficiency and the need for brands to engage consumers with transparent practices. Learn more about Mintel's Global Outlook on Sustainability: A Consumer Study 2024-25 and buy the report here . Head over to Mintel’s LinkedIn to share your take on consumer sustainability, and visit mintel.com to become a member of our free Spotlight community. Host: Andrew Davidson, SVP, Chief Insights Officer, Comperemedia. Guest: Richard Cope, Senior Trends Consultant, Mintel Consulting. Timestamps: (00:00) Introduction to sustainability trends (03:08) Consumer engagement with climate Change (05:55) Global perspectives on climate change (09:20) Demographics and climate engagement (11:32) Skepticism and corporate responsibility (13:47) The Value-Action gap in sustainability (17:10) Emerging sustainable behaviors (21:08) Health and sustainability intersection (25:19) Brand strategies for sustainability…
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Mintel Little Conversation
1 Future of Credit Cards: Interview with Krista Phillips, CMO, Consumer Lending at Wells Fargo 28:47
In today's episode, host Andrew Davidson sits down with Krista Phillips, CMO for Consumer Lending at Wells Fargo, to discuss the competitive credit card marketing landscape, including marketing to Gen Z, the role of AI in marketing, and excitement around product innovation for financial institutions. Join the conversation with one of the credit card industry's leading figures, learn what it takes to shake up the status quo and lead a brand to new heights in a fiercely competitive market. Learn more about Mintel Comperemedia’s 2024 Financial Services Marketing Trends and download our free insight piece . Head over to Mintel’s LinkedIn to share your take on the future of credit cards, and visit mintel.com to become a member of our free Spotlight community. Host: Andrew Davidson, SVP, Chief Insights Officer, Mintel Comperemedia. Guest: Krista Phillips, CMO for Consumer Lending, Wells Fargo.…
Mintel innovation experts discuss how critical new product development is at this pivotal moment in the FMCG industry. They reveal surprising data from Mintel Global New Product Database, showing declines in innovation, and share insight into the key drivers behind the trend. Join the discussion about what successful innovation looks like and the competitive edge it offers brands. Get the experts' take on the looming threats to big brands as Mintel predicts a coming wave of innovation competition. Learn more about The Role of Innovation in the Future of the CPG Industry and download our free insight piece. Head over to Mintel’s LinkedIn to let us know what you think of this episode, and visit mintel.com to become a member of our free Spotlight community. Host: Lynn Dornblaser, Principal Consultant, Mintel Consulting. Guest: Jonny Forsyth, Senior Director, Mintel Food & Drink. Timestamps: (00:00) Introduction (01:05) Importance of innovation in FMCG (02:25) Decline of true innovation in the industry (08:20) Impact of the economic downturn on innovation (11:08) Rise of private label brands (15:36) Need for big brands to innovate faster (17:41) Embracing digital technology for innovation (19:06) Understanding consumer needs and using data and AI (21:28) Should brands focus on their core business or work on innovation (25:47) Conclusion and key takeaways…
Brand and marketing experts from Mintel talk about the Paris 2024 Olympics and what this means for brands. Is there a pivotal role of TikTok in reaching Gen Z audiences? How do athletes and brands alike leverage different platforms for maximum impact? Join this engaging discussion that bridges the gap between marketing strategies and the ever-evolving landscape of social media during one of the world's most anticipated sporting events. Head over to Mintel’s LinkedIn to let us know what you think of this episode, and visit mintel.com to become a member of our free Spotlight community. Learn more about Mintel Comperemedia's 2024 Telecom and Media Marketing Trends . Read our media and advertising insights about the Olympics here . Timestamps: (00:00) Introduction and Advertising Spend for Paris 2024 Olympics (04:38) The Impact of the Olympics on Fitness Trends (10:54) Marketing Strategies During the Games (19:19) The Merging of Pop Culture and Sports (22:51) The Role of TikTok in Engaging Gen Z (28:31) Key takeaways Host: Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia. Guests: Bella Broccolo, Associate Research Analyst, Mintel Comperemedia. Diana Kelter, Associate Director, Mintel Trends, North America.…
Food industry experts at Mintel dive into the complex world of ultra-processed foods (UPFs). They discuss consumer understanding of food processing and the impact of clean label trends. How do global variations in food regulations and market preferences pose challenges for the food industry? Tune in to find out more! Head over to Mintel’s LinkedIn to let us know what you think of this episode, and visit mintel.com to become a member of our free Spotlight community. Find out how Mintel Consulting helps you make better strategic marketing decisions. Discover Mintel Ingredientscape AI and innovate with confidence. Timestamps: (00:03) Introduction (01:21) Discussion on Clean Label and consumer understanding (04:40) NutriScore and its adoption (06:52) WHO study on Ultra-Processed Foods (08:45) Convenience and affordability as purchase drivers (11:12) Industry response to Ultra-Processed Foods (13:44) Regulatory challenges for the food industry (15:33) Varying demographic perception to Ultra-Processed Foods (18:03) What do young consumers think (22:05) Key takeaways Host: Lynn Dornblaser, Principal Consultant, Mintel Consulting. Guests: David Jago, Principal Consultant, Mintel Consulting. Stephanie Mattucci, CFS, Director, Food and Drink Research, Mintel.…
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Overeenkomstig met Mintel Little Conversation
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
This Podcast is created and curated by Deepak Jayaraman (an Executive Coach and a Leadership Advisor). He lives in Mumbai and works with successful Senior Executives by helping them play to their unique potential but with a sharp focus on transitions (business or career). Just like businesses need to think about "where to play" and "how to win", leaders need to be coherent about "where to go" and "how to grow" in their journeys. Deepak works with them during pivotal moments to help them with ...
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Rachel Cooke is your guide to leadership and communication, helping you craft a workplace environment you can feel good about. She’ll share tips to help you balance your work and personal life, effectively invest your time, and be mindful about where you’re devoting your energy. Let Rachel help you navigate your path to success—however you define it.
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
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