Episode 102: Mental health: What consumers want and how brands navigate the landscape

Mintel Little Conversation

[This episode originally aired April 2021]. Mental health awareness, impact, and support have become key concerns in recent years and have been accelerated by the pandemic. Host Edward Bergen sits down with consumer and industry experts in the health and wellness, food and drink, and beauty and personal care spaces to discuss the dynamic consumer landscape of mental health awareness. With the majority of global consumers acknowledging that they experience stress, anxiety, and burnout in their daily lives, there are unique opportunities for CPG and DTC brands to create accessible and approachable products and solutions. What roles should brands play in supporting consumers' mental health journeys? Listen now to find out! For complete consumer insight and brands recommendations related to the stress and wellbeing market is the US (https://store.mintel.com/us/health-and-wellbeing/us-managing-stress-and-mental-wellbeing-market-report/), UK (https://store.mintel.com/report/uk-managing-stress-and-wellbeing-market-report), and globally, visit the Mintel Store (https://store.mintel.com/). Sign up to access Mintel's FREE research and become a member of the Mintel Spotlight community (https://mintel.com/mintel-newsletter). Join the conversation on LinkedIn (https://linkedin.com/company/mintel) and Instagram (https://instagram.com/mintelnews/) to tell us what you think and share your ideas for an episode topic!

Hosts:

Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.

Edward Bergen, Consultant.

Guests:

Andrea Wroble, Senior Health and Wellness Research Analyst, Mintel Reports US.

Alex Becket, Director, Food and Drink Andrew McDougall, Director, Mintel Beauty & Personal Care.