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How to Leverage Partnerships with Industry Associations -- Ram Sudireddy, Founder of Bento
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GUEST BIO
Ram is a serial entrepreneur and expert in technology, marketing and sales with nearly 30 years of experience. He founded Bento to revolutionize the dental insurance system and provide affordable oral care for all Americans. He has also successfully built and sold multiple startups, including Cimaron, CHiL Semiconductor, and Sanovi. Ram has held senior positions at companies such as AMCC, IR, and AT&T Bell Labs. He is regarded as one of Boston's best entrepreneurs and engineers.
MAIN INSIGHT
Partner with associations that your ideal customers are members of in order to leverage the association's access to your ideal customers and the credibility that comes from being an official partner.
KEY TAKEAWAYS
- Identify which associations have influence over your customers
- Evaluate what the association's current marketing strategies are -- do they promote products and services to their members?
- Approach the highest executive you can find within the association (e.g. the director or board chair) and demo your product
- Manage the relationship - establish what the monthly or quarterly communication strategy will be with their members. (Don't assume the association will do this for you.)
MORE FROM BENTO
Bento can provide dental benefits for your employees that are more affordable for you and more frictionless for them to use. Contact Bento at bento.net
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