Michigan Business Beat | Reyna Masko, Reyna's Michelada Mix - Meijer's "Local Favorites" Program

Michigan Business Network

Originally uploaded November 7th, re-edited Dec. 2nd. Chris Holman welcomes Reyna Masko, Founder and CEO of Aurora International Foods, Aurora International Foods , Grand Haven, MI. PRODUCT: Reyna's Michelada Mix TOPIC: Reyna's Michelada Mix is now available at 46 new Meijer stores across Metro Detroit per Meijer's "Local Favorites" program. Their discussion covered several things including; What's the story behind your company, Aurora International Foods? Why did you choose Reyna's Michelada Mix as your first product? What does this expanded product reach mean for your company? You were recently selected as Start Garden's top ten recipient, awarding you $20k toward your business. How has that impacted operations? What do you hope to come out of this expansion/partnership with Meijer? Women-led startup selected for ”Local Favorites” program. GRAND RAPIDS, Mich., October 30, 2024 – Aurora International Foods, creator of high-quality, all-natural products at the intersection of Latin American flavors, culture, and convenience, today announced its Reyna’s Michelada Mix will be on shelves at 46 Meijer stores across Metro Detroit. The original flavor of Reyna’s Michelada Mix will be available at these new locations beginning this month. Through the new “Local Favorites” program, Meijer brings small, local businesses to the forefront, or in this case, the aisle endcap! Reyna’s Michelada Mix, the creation of Reyna Oréllana Masko, an immigrant from El Salvador, was selected to join several other culturally significant local businesses in this initiative. “My mother, Aurora, and my work within the Hispanic communities have taught me the power that food has to bring people together,” said Reyna Oréllana Masko, owner and CEO of Aurora International Foods. “This opportunity allows me to reach an expanded audience from our base in Grand Haven, and draw people into the enchantment of Latin American flavors. It’s an honor to be on the shelves alongside other Michigan-based food businesses this holiday season.” The original flavor of Reyna’s Michelada Mix will be available at 46 Meijer stores in Southeast Michigan beginning this month. Partnering with local and national suppliers, both large and small, allows the retailer to have a broad product offering that meets customers’ needs. “I admire the commitment to inclusion at Meijer, and how hard they work to make their stores reflect the communities they serve, urging customers to see themselves, their friends, their family, and their neighbors represented on shelves,” added Masko. Visit auroraintlfoods.com/products/ for more information on store locations in Metro Detroit. About Reyna’s Michelada Mix Reyna’s Michelada Mix is a high-quality, tomato-based blend of all-natural ingredients that takes the work out of mixing different ingredients (you just add your favorite light beer!) while creating an explosion of flavors for your tastebuds to explore. The recipe cultivates ties between local community and culture as it was created from Reyna’s passion for food and drink, people, and Hispanic heritage. Available in the original and mango flavors, Reyna’s Michelada Mix is the intersection of world flavors, culture, and convenience, and can be found in Meijer stores across Michigan. More at auroraintlfoods.com/. # # # » Visit MBN website: www.michiganbusinessnetwork.com/ » Watch MBN’s YouTube: www.youtube.com/@MichiganbusinessnetworkMBN » Like MBN: www.facebook.com/mibiznetwork » Follow MBN: twitter.com/MIBizNetwork/ » MBN Instagram: www.instagram.com/mibiznetwork/