LinkedIn for Business: Taking It to the Next Level

Michael Boezi: Consider the Source

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5+ y ago 20:26

M4A•Thuis aflevering

Many people think of LinkedIn as an online resume, but it's so much more than that. Here’s how to use LinkedIn as a marketing tool for your business.

In this episode, I cover:

Why LinkedIn is more than just your online resume.
Why it's my least favorite platform (in interface and UX), but is still my 2nd best channel.
What the Microsoft acquisition of LinkedIn means for you, and how it might change your strategy.
How Microsoft is doubling down on becoming the hub for professionals of all types.
Should you maintain a LinkedIn business page or not? If so, what’s your strategy?
Should you pay for upgrade to LinkedIn Premium Professional or not?
Should LinkedIn Advertising be a part of your strategy or not?
What is LinkedIn Pulse and is it a worthwhile strategy – or will simple Updates suffice?
What is your overall strategy with original content vs. curated content?
Some simple guidelines for using LinkedIn Groups.

Sign up for my online course Social Media Strategy for Business: https://controlmousemedia.com/social-media-strategy-for-business

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#Business #Content Strategy #Michael Boezi