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4 Strategies for Targeting Children on YouTube Despite Advertising Restrictions
Manage episode 425749416 series 3474160
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This story was originally published on HackerNoon at: https://hackernoon.com/4-strategies-for-targeting-children-on-youtube-despite-advertising-restrictions.
Discover how advertisers exploit YouTube's ad system to target children, despite Google's restrictions on audience selection.
Check more stories related to media at: https://hackernoon.com/c/media. You can also check exclusive content about #online-advertising, #child-targeted-advertising, #online-advertising-regulation, #coppa-compliance, #dsa-regulations, #digital-ad-transparency, #children's-online-safety, #youtube-ad-targeting, and more.
This story was written by: @webtwo. Learn more about this writer by checking @webtwo's about page, and for more stories, please visit hackernoon.com.
Advertisers can bypass Google's restrictions and target children on YouTube by using placement-based ads on child-focused videos. This method raises concerns about compliance with regulations like COPPA and the need for better enforcement to protect young viewers.
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