It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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EP98 - Coastal Digital Group Co-Founder - Sotero Bernardo
MP3•Thuis aflevering
Manage episode 416957937 series 1083537
Inhoud geleverd door Media People Podcast and Victor Genova. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Media People Podcast and Victor Genova of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Cracking the media industry can be tough for an employee, but for an entrepreneur? Building something from scratch can be a tall order. But it was a challenge that Sotero Bernardo was up for. Sotero is the Co-Founder, Head of Business Development at Coastal Digital Group—an experience agency combining creativity with technology. The original goal was to make it in media sales. But sales opportunities are scarce when you’re fresh out of school, so Sotero took a job as a jr. media planner at Cossette Media—working on both the Nike and Sony PlayStation media accounts. He moved into venue advertising before networking his way to a sales role with Ideon Media. His success led to a promotion along with expanded responsibilities that included managing people and acquiring new publisher representation deals. But Sotero saw an opportunity within the creative space. He had a plan to capitalize on it, and co-founded Coastal Digital Group with his business partner. Sotero Bernardo stop by to chat about growing up in Toronto’s Parkdale neighbourhood, attending high school in suburbia, working at McDonald’s, monetizing charisma lessons, his media sales career, and entrepreneurship in the ultra-competitive media space. **Subscribe to the Media People Newsletter** mediapeople.beehiiv.com/subscribe **Listen & Subscribe** www.mediapeople.ca www.youtube.com/@mediapeoplepodcast www.instagram.com/vicgenova/
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continue reading
104 afleveringen
MP3•Thuis aflevering
Manage episode 416957937 series 1083537
Inhoud geleverd door Media People Podcast and Victor Genova. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Media People Podcast and Victor Genova of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Cracking the media industry can be tough for an employee, but for an entrepreneur? Building something from scratch can be a tall order. But it was a challenge that Sotero Bernardo was up for. Sotero is the Co-Founder, Head of Business Development at Coastal Digital Group—an experience agency combining creativity with technology. The original goal was to make it in media sales. But sales opportunities are scarce when you’re fresh out of school, so Sotero took a job as a jr. media planner at Cossette Media—working on both the Nike and Sony PlayStation media accounts. He moved into venue advertising before networking his way to a sales role with Ideon Media. His success led to a promotion along with expanded responsibilities that included managing people and acquiring new publisher representation deals. But Sotero saw an opportunity within the creative space. He had a plan to capitalize on it, and co-founded Coastal Digital Group with his business partner. Sotero Bernardo stop by to chat about growing up in Toronto’s Parkdale neighbourhood, attending high school in suburbia, working at McDonald’s, monetizing charisma lessons, his media sales career, and entrepreneurship in the ultra-competitive media space. **Subscribe to the Media People Newsletter** mediapeople.beehiiv.com/subscribe **Listen & Subscribe** www.mediapeople.ca www.youtube.com/@mediapeoplepodcast www.instagram.com/vicgenova/
…
continue reading
104 afleveringen
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