The Rise of Video Production

Marketing vs The World

In the second episode of Marketing vs The World, our host Abbie Dando sits down with John Wilson, founder of Honest Video and Xplnr, to discuss the surge in video production and why investing in video content is essential for modern businesses.

In this captivating episode, they also delve into the personal side of being a business owner and the pressure and struggles of balancing professional and family life, especially from a father's perspective.

In this episode, Abbie and John discuss:

John Wilson's Background

• Founder of Honest Video and Explainer, specialising in corporate clients and SaaS businesses.
• Career journey from university to founding multiple companies, navigating partnerships, and ultimately establishing Honest Video.

The Rise of Video Production

• The increasing importance of video content in marketing.
• Technological advancements and consumer demand are driving the growth of video production.
• The benefits of testing video content strategies before significant investment.

Cost and ROI of Video Production

• The misconception that video production is always expensive
• Testing and scaling video strategies to maximise ROI.
• The importance of setting clear objectives and understanding the marketing funnel.

Platform-Specific Video Content

• Creating content tailored to specific platforms for maximum engagement.
• The importance of not spreading video content too thin across multiple platforms.
• Strategies for repurposing content effectively.

Current Video Trends

• The decline of character animation and the rise of AI in video production.
• Anticipated shift towards longer-form content.
• The role of AI in enhancing video production processes and outcomes.

Challenges and Realities of Parenting While Running a Business

• John’s personal experiences with parenting challenges, especially sleep issues.
• The importance of prioritising sleep and finding what works best for the family.
• Balancing professional responsibilities with family life and recognising the signs of burnout.

Recognising and Addressing Burnout

• Tips for recognising burnout and making necessary changes.
• The importance of being strict with time management and non-negotiables.
• Strategies for maintaining a healthy work-life balance.

Key Takeaways From This Episode

• Testing Video Strategies: Start small with video content and scale up based on results to ensure maximum ROI.
• Platform-Specific Content: Tailor video content to specific platforms rather than spreading it thin across multiple channels.
• Balancing Professional and Personal Life: Prioritise sleep and manage time effectively to avoid burnout. Focus on what works best for you and your career and ignore external pressures.

What you’ll get from this episode:

This episode will provide you with valuable insights into the evolving landscape of video production, practical advice for integrating video into your marketing strategy, and personal reflections on balancing business with family life.

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Next time, we have more inspiration and education in a very special episode with Michael Doroszuk, the Senior Digital Marketing Manager for Colgate-Palmolive.

Marketing Vs The World is produced and managed by Urban Podcasts.