Diversity, Mentorship, and Collaboration: Driving Change in Marketing with Jerri DeVard, Founder and CEO of BECA

Marketing Vanguard

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5M ago 28:40

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Today, our guest is Jerri DeVard, Founder and CEO of BECA, an alliance designed to create opportunity, access, and equality for Black C-Suite marketers and to pay it forward. Join us as we discuss Jerri's career, the common challenges in marketing, and the importance of building diversity in marketing teams.

Jerri encourages CMOs to drive change and build relationships with Historically Black Colleges and Universities (HBCUs) to hire marketing talent. The conversation also touches on the future of marketing and the potential for today's CMOs to become tomorrow's CEOs. The conversation also explores the power of mentorship and collaboration in driving positive change in the industry.

Stream the new episode below and subscribe on Apple Podcasts or find it on Spotify.

If you like what you heard from today’s episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this year’s Brandweek event in Phoenix, Arizona. Click this link to find out more!

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