Brand marketing for start-ups - Igor Fedenkoff, co-founder and CEO at Brybe

Marketing Technology Podcast by Marketing Guys

Inhoud geleverd door Marketing Guys. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Marketing Guys of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

2+ y ago 18:17

MP3•Thuis aflevering

Brand marketing is often overlooked by marketers that work at start-ups as the focus usually is lead generation. According to Igor Fedenkoff this is a missed opportunity. As successful examples, he mentions Monday.com and the Dollar Shave Club.

In this episode, Elias has a chat with Igor. He's the CEO and co-founder of Brybe, the marketplace for freelancers and influencers. Brybe has recently won in the Google Accelerator Growth Program.

Topics we discuss:

Branding vs. lead generation
Successful channels to use for branding as a start-up
How to budget for branding

LinkedIn Igor Fedenkoff: https://www.linkedin.com/in/igorfedenkoff/

Website Brybe: https://brybe.com/

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

110 afleveringen

#Tech #Business #Marketing #Marketing Guys