Justin Simon's 3C Content Repurposing Strategy

Marketing Powerups

Justin Simon (a content strategy consultant) shares his 3C Content Repurposing Strategy for getting off the content creation hamster wheel. Download the free powerups cheatsheet: https://marketingpowerups.com/026

In this Marketing Powerups episode, you’ll learn:

1. Why content distribution is so important.
2. The benefits of considering content distribution first.
3. Justin’s 3C content strategy.
4. How diversification accelerated Justin’s content career.

🏆 Sponsored Powerup

I want to thank the sponsor of this episode, 42/Agency.

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🎉 About Justin Simon

Justin Simon is a seasoned content strategy consultant with over a decade of experience in content marketing. Passionate about content repurposing, Justin developed the 3C content strategy to help marketing and content teams create consistent, cohesive, and complementary content across various channels. He was previously a senior content marketing manager at Metadata.io.

🕰️ Timestamps and transcript

• [00:00:00] Content Repurposing and Distribution Strategy with Justin Simon
• [00:01:15] The Importance of Content Distribution in Marketing
• [00:06:10] Benefits of Content Distribution Strategy
• [00:08:27] Maximizing Content Value Through Repurposing
• [00:09:45] The 3C Content Strategy: Creating a Comprehensive Content Calendar
• [00:18:06] Strategies for Cornerstone Content and Repurposing
• [00:19:45] Choosing the Right Channel for Your Content Marketing Efforts
• [00:22:50] Leveraging AI and Content Distribution for Effective Content Repurposing
• [00:27:03] The 3 C Methodology: How to Improve Video Marketing
• [00:27:40] Content Repurposing Roadmap: Tips for Career Power-ups
• [00:30:03] Justin Simon on Curiosity and Self-Learning in Marketing Career
• [00:32:12] Maximizing Your Content's Reach through Repurposing and Distribution
• [00:38:24] Marketing Powerups Podcast: Justin Simon Discusses Content Repurposing Roadmap

✨ Useful links

• 👨🏽‍💻 Justin Simon's website
• 🎙 ️Distribution First podcast
• 🐦 Justin Simon on Twitter
• 🔗 Justin Simon on LinkedIn